ROANOKE TIMES Copyright (c) 1996, Roanoke Times DATE: Saturday, December 21, 1996 TAG: 9612230057 SECTION: BUSINESS PAGE: A-8 EDITION: METRO
LENGTH: Short : 20 lines ILLUSTRATION: PHOTO: NHAT MEYER/Staff. The Sheraton Inn Roanoke Airport willby CNBbecome the Clarion Hotel at midnight on New Year's Eve, reflecting a
change in the national brand under new owners. Workers with Budget
Signs of Roanoke installed its new sign Wednesday. General manager
Gary Powell said employees will begin using the new name today just
to get the feel of it. The new owner, Choice Hotels International of
Silver Spring, Md., bought the hotel, off Hershberger Road, a year
ago and has spent $2.25million to renovate it.