ROANOKE TIMES  
                      Copyright (c) 1997, Roanoke Times

DATE: Wednesday, January 29, 1997            TAG: 9701290091
SECTION: BUSINESS                 PAGE: B-6  EDITION: METRO  
SOURCE: MAG POFF
MEMO: ***CORRECTION***
      Published correction ran on Hanuary 31, 1997.
         Steven E. Markham is a professor of management at Virginia Tech's 
      Pamplin College of Business. He was misidentified in a story on 
      Wednesday's Business page.

AT&T GIVES FUNDS FOR TECH PROJECT

Virginia Tech said Tuesday it has received $600,000 from AT&T to support a new center that will do research on the latest techniques for analyzing the large amounts of data that the telecommunication company processes.

The new AT&T Center for the Scientific Visualization of Organizations began operations this month. It is based at Tech's Pamplin College of Business and directed by marketing Professor Steve Markham.

The new center will help AT&T analyze its data through "scientific visualization," a computer-based technique that enables enormous amounts of information to be displayed in a full-motion, three-dimensional, color format. Scientific visualization has become a popular research tool in the natural sciences, he said, but the technique is still little-known among business researchers.

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