ROANOKE TIMES 
                      Copyright (c) 1997, Roanoke Times

DATE: Thursday, April 10, 1997               TAG: 9704100037
SECTION: NATIONAL/INTERNATIONAL   PAGE: A-4  EDITION: METRO 
DATELINE: WASHINGTON
SOURCE: ASSOCIATED PRESS


NIKE SHOES TAKE HEAT FOR 'FLAMES' COUNCIL SAYS LOGO OFFENSIVE TO MUSLIMS

The company said it caught the problem six months ago, long before the shoes went into production.

The Council on American-Islamic Relations demanded Wednesday that Nike Inc. apologize for using a logo on athletic shoes that resembles the word ``Allah'' in the Arabic script.

``Allah'' is Arabic for God, used by Muslim and Christian Arabs to refer to the deity.

Nike said the logo was meant to look like flames for a line of shoes to be sold this summer with the names Air Bakin', Air Melt, Air Grill and Air B-Que.

The company said it caught the problem six months ago, long before the shoes went into production. A new logo separates the A in ``AIR'' from the IR, Nike spokeswoman Vizhier Corpuz said.

``We absolutely regret any misunderstanding, and we regret that this appeared in retail stores,'' Corpuz said at Nike headquarters near Portland, Ore. ``We have changed the design to ensure that there's no confusion between the word `air' and any other word.''

The Islamic council's executive director, Nihad Awad, insisted at a Washington news conference that the shoes have been seen at stores across the country, one pair in New Jersey as recently as Tuesday.

Holding up a pair of black-and-white Nikes with the logo, which he said were bought recently in the Boston area, Awad demanded that the company investigate to determine whether ``there are people at the company who want to insult Muslims.''


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