THE VIRGINIAN-PILOT
Copyright (c) 1994, Landmark Communications, Inc.
DATE: Friday, July 1, 1994 TAG: 9407010411
SECTION: BUSINESS PAGE: D3 EDITION: FINAL
SOURCE: By MYLENE MANGALINDAN, STAFF WRITER
LENGTH: Short : 34 lines
Revenues for Lillian Vernon Corp., a national mail order catalog company, jumped 25 percent from the same period in 1993.
The New York-based retailer, whose national distribution center is located in Virginia Beach, reported $26 million in first-quarter revenues compared to $20.8 million last year.
Lillian Vernon, the company's chairman and chief executive, called the first quarter results ``significant'' and attributed her company's increased earnings to sales growth during periods outside the Christmas holiday season.
``By mailing two additional catalog editions and increasing our average revenue per order by over 7.5 percent, we successfully increased sales during our traditional off-season,'' she said.
``We continue to strengthen our product offerings for the spring and summer,'' Vernon said. ``We are focused on adding new catalogs and identifying opportunities for growth in the first half of our fiscal year.''
In June, Lillian Vernon opened an outlet store in the Waterside Marketplace, raising the number of its outlet stores to eight.
In July, the retailer plans to begin international marketing to Canadian consumers, a market of 28 million residents.
As many as 3,000 work in the retailer's Virginia Beach order-taking and warehouse center in the period before Christmas. The company's yearly sales exceeded $196 million last year. by CNB