The Virginian-Pilot
                            THE VIRGINIAN-PILOT  
              Copyright (c) 1994, Landmark Communications, Inc.

DATE: Tuesday, September 20, 1994            TAG: 9409200413
SECTION: FRONT                    PAGE: A2   EDITION: FINAL 
SOURCE: Keith Monroe 
                                             LENGTH: Short :   50 lines

CAMPAIGN AD WATCH

ILLUSTRATION: Graphic

Photo

[Charles Robb]

Candidate: Sen. Charles Robb

Title: Crusade (30 sec.)

When: Starting Monday, Sept. 19

Text: An announcer speaks over video: ``He's endorsed by the

Virginia Education Association, whose members still call him the

Education Governor. To Sen. Chuck Robb, education has been a

lifelong crusade - a crusade he's brought to the floor of the U.S.

Senate. There he's fought for Head Start, for college loans for

middle class kids, for improved vocational training, and against

school violence.

``As Governor, he built the first electronic classroom. As

senator, he's introduced legislation to connect schools in Virginia

with the most advanced technology and informaton in America.

``Sen. Robb - working hard for Virginia.''

Video: Robb is shown standing in suit and tie in front of a

blackboard with a teacher, then in a montage of classroom shots with

young children. Superimposed on the scenes is text that reinforces

the audio - ``Connect Schools to Information Super Highway,'' for

example.

What's the message: Robb plays to his strength, education - even

if that means he has to reach back nearly a decade to his days as

Virginia's chief executive. Robb is the first to admit that freshman

senators lack the octane to author major initiatives. As governor

from 1982-86, Robb steered $500 million in new state funds into

public schools. The unstated message is a contrast with Oliver

North, who claims that "unionized public schools" are wrecking

children's futures. North also advocates tax breaks for parents who

send their children to private schools or school them at home, a

proposal that Robb says would steal money from public schools.

Factual matters: Robb has been a longtime supporter of public

schools.

KEYWORDS: U.S. SENATE RACE CANDIDATE ADVERTISEMENT by CNB