The Virginian-Pilot
                             THE VIRGINIAN-PILOT 
              Copyright (c) 1994, Landmark Communications, Inc.

DATE: Thursday, September 29, 1994           TAG: 9409280034
SECTION: FLAVOR                   PAGE: F5   EDITION: FINAL 
COLUMN: MORSELS
SOURCE: RUTH FANTASIA
                                             LENGTH: Short :   37 lines

MUNCH TINY FOOTBALLS FOR BREAKFAST THIS FALL

REMEMBER Dunk-A-Balls? They were Wheaties shaped like basketballs.

General Mills sold them during college basketball tournaments last March.

Well, it's gridiron time. And GM has introduced Quarterback Crunch, a football-shaped version available for a limited time. CHEERIOS SNACK

Also new from General Mills is Cheerios Snack Mix. It tastes remarkably like Doo Dads.

Original flavor contains Cheerios, whole-wheat squares, cheese crackers, pretzels and peanuts. The Cheddar cheese version includes all but the peanuts. A 8.5-ounce bag costs $1.99. MINI CAKES

When it comes to rice cakes, less is more.

So Quaker's new mini versions of its white Cheddar and butter popcorn flavor cakes ought to become very popular.

A 4-ounce bag costs $1.69. NO BULL: MORE BEEF

The latest issue of The Beef Brief, a cattle-industry newsletter, reports beef production was up 7 percent during the first half of 1994. That's good news for consumers who can expect lower prices in the grocery stores. by CNB