The Virginian-Pilot
                             THE VIRGINIAN-PILOT 
              Copyright (c) 1994, Landmark Communications, Inc.

DATE: Saturday, October 8, 1994              TAG: 9410080387
SECTION: BUSINESS                 PAGE: D2   EDITION: FINAL 
TYPE: Digest 
SOURCE: (Staff)
                                             LENGTH: Short :   20 lines

PEEBLES HEADING WAY UP NORTH

Peebles Department Stores, the folksy South Hill-based department-store chain, said it will expand far beyond its traditional southern home territory by opening its first store in New York state. The 50,000-square-foot store will open in middle to late November in the Finger Lakes community of Geneva. Earlier this year, Peebles announced that it will open a store before year's end at an unspecified location in Norfolk. by CNB