THE VIRGINIAN-PILOT
Copyright (c) 1994, Landmark Communications, Inc.
DATE: Thursday, October 13, 1994 TAG: 9410120043
SECTION: FLAVOR PAGE: F1 EDITION: FINAL
COLUMN: Morsels
SOURCE: Ruth Fantasia
LENGTH: Short : 38 lines
BLUER THAN a Carolina sky. More sugar than soda pop. More expensive than milk.
Crazy Milk is Borden's new entry into the children's grocery market.
Flavored and colored blue, brown, yellow or pink, this 2 percent milk goes beyond chocolate and strawberry. There are Blueberry Splash, Chocolate Peanut Butter Cup, Chocolate Smash, Strawberry Surprise and Banana Split.
Just think of the tall tales you could tell your kids: ``It came from a blue cow,'' or ``It's pink because it's Martian Milk.''
But just because it's milk doesn't mean it's healthful. Crazy Milk contains 33 grams of carbohydrate per 8-ounce serving, 32 of them from sugar. Compare that with 28 grams of carbohydrate for an equal serving of A&W Root Beer, 26 grams for Pepsi and 25 grams for Kool-Aid Tropical Fruit Punch. Two percent milk contains about 12 grams of carbohydrate.
Like plain 2 percent milk, Crazy Milk contains about 25 percent of the daily value of calcium in a 2,000-calorie diet.
On the price scale, Crazy Milk competes with fruit drinks. But at $1.29 a quart or 79 cents a pint, Crazy Milk costs almost twice the price of 2 percent milk. MEMO: MORE MORSELS ON PAGE F2
ILLUSTRATION: Borden's Crazy Milk contains the calcium of regular 2 percent
milk, but also a lot of sugar.
by CNB