THE VIRGINIAN-PILOT
Copyright (c) 1994, Landmark Communications, Inc.
DATE: Thursday, November 3, 1994 TAG: 9411020032
SECTION: FLAVOR PAGE: F1 EDITION: FINAL
COLUMN: Morsels
SOURCE: Ruth Fantasia
LENGTH: Short : 30 lines
THE HEAT IS on. On the dinner table, that is.
Rowena's, the Norfolk-based maker of poundcakes, jams and other sweets is raising temperatures with a jalapeno poundcake.
The company's new Some Like it Hot Cake isn't meant for the dessert table. It's intended as a side to the main course. The cake goes great with chili, soups or other foods that can handle a spicy accompaniment.
Cornmeal gives this cake a heartier texture than the usual poundcake; its flavor is reminiscent of cornmeal muffins. But it isn't dry or mealy. Bits of jalapeno peppers, paprika, cilantro and chives add zing.
Some Like it Hot Cake comes in three sizes: a 2 3/4-pound round for $19.75; a 1 1/2-pound loaf for $15.50; and a 10-ounce tea cake for $8.
Rowena's offers five other new poundcakes: coconut, rocky road, crunchy peanut, buttered rum and mint chocolate chip. Not all cakes are availble in all sizes, and some orders require 48 hours notice.
Visit Rowena's, on West 22nd Street in Norfolk, or call 627-8699. by CNB