The Virginian-Pilot
                             THE VIRGINIAN-PILOT 
              Copyright (c) 1994, Landmark Communications, Inc.

DATE: Thursday, November 3, 1994             TAG: 9411030417
SECTION: LOCAL                    PAGE: B3   EDITION: FINAL 
SOURCE: STAFF REPORT 
DATELINE: VIRGINIA BEACH                     LENGTH: Short :   37 lines

``SIGHT UNSEEN'' COLUMN RECEIVES CONSUMER AWARD

The late Robert W. Geske was honored Wednesday for his consumer affairs column, ``Sight Unseen,'' published in The Virginian-Pilot and The Ledger-Star.

Geske, who died in January, received the first Consumer Service Recognition Award in honor of his weekly newspaper column.

The award was presented to Geske's widow, Carolyn, by the consumer affairs division of the Virginia Beach commonwealth's attorney's office.

Geske won a wide following with his weekly column exposing scams and shams. For a time, the column was syndicated nationally.

His work had previously won a national award for an inquiry of a network of charities that collected millions of dollars and spent only a fraction for medical research.

``The paper allowed me to adopt a conversational, cynical tone. I've been in the business a while, but I've never gotten over getting mad when I see a confidence man or a shell game,'' Geske once said of his work. ``The column gave me a chance to get to the bottom of it and inform people and try to satisfy their curiosity without their having to empty their pocketbooks.'' ILLUSTRATION: Robert W. Geske was awarded the first Consumer Service

Recognition Award posthumously on Wednesday. ``I've never gotten

over getting mad when I see a confidence man or a shell game. The

column gave me a chance to get to the bottom of it and inform people

and try to satisfy their curiosity. . . '' he once said.

by CNB