THE VIRGINIAN-PILOT
Copyright (c) 1994, Landmark Communications, Inc.
DATE: Thursday, November 10, 1994 TAG: 9411090052
SECTION: FLAVOR PAGE: F4 EDITION: FINAL
SOURCE: Ruth Fantasia
LENGTH: Medium: 52 lines
ONE OF THE things food editors and writers do at conferences is share recipes that readers like.
At the recent Association of Food Journalists' conference in Atlanta, we heard about this recipe for A to Z Bread. It's most-often-asked-for recipe at the Contra Costa Times in Walnut Creek, Calif., says food editor Deborah Byrd. CANNED FOODS CUT IT
``Of all the products and services Americans buy and use, we're most satisfied with canned foods and least satisfied with the Internal Revenue Service,'' says the first American Consumer Satisfaction Index in a report from Knight-Ridder Newspapers.
I know I'd be more satisfied if the IRS got canned. HERMETZ'S CHECKOUT RULES
Hermetz's Checkout Rules, from Todd Hermetz of the Murphy Center for the Codification of Human and Organizational Law, as reprinted in Washingtonian magazine:
The bar code in the checkout line won't work on items you're embarrassed to be buying.
Cashiers might not count your items in the express lane, but the other customers will. RUTH'S CHECKOUT OBSERVATIONS
What's in the cart at the checkout line is better than a psychological profile of the customer. For instance:
Woman with large box of laundry detergent: the mother of at least one child, or has husband with a dirty job.
Woman with beer, chips, cold cuts and a romance novel on Monday night: a football widow.
Man with roses and wine: going on a date.
Man, frequently looking at his watch, with roses and wine: late for an anniversary dinner.
Woman with low-fat frozen entrees, cottage cheese and cookies: single and having an identity crisis.
Man with TV dinners and generic potato chips: single, has no cooking skills and is unable to support you in the manner to which you would like to become accustomed. by CNB