THE VIRGINIAN-PILOT
Copyright (c) 1994, Landmark Communications, Inc.
DATE: Monday, December 19, 1994 TAG: 9412170269
SECTION: BUSINESS WEEKLY PAGE: 11 EDITION: FINAL
TYPE: Cover Story
SOURCE: Mylene Mangalindan
LENGTH: Short : 44 lines
Armada/Hoffler Construction Co. belongs to an empire built by Daniel A. Hoffler, a Portsmouth native who started his own real estate firm in 1979.
A close cadre of six men, headed by Hoffler, comprise the Armada/Hoffler management group - formally known as Armada/ Hoffler Holding Co.
The cadre includes Hoffler, chairman; A. Russell Kirk, president of the holding company; Louis Haddad, president of the construction firm; Chris A. Sanders, executive vice president of the construction firm; D. Richard Felkerr II, chief executive officer of the commercial real estate company Goodman Segar Hogan Hoffler; and Rick E. Burnell, president of Goodman Segar Hogan Hoffler.
The holding company controls the construction company as well as the Armada/Hoffler Retail Development Co., the Armada/
Hoffler Insurance Co. and a 43.5 percent stake in Goodman Segar Hogan Hoffler.
Dominion Resources Inc., parent of the state's largest utility, Virginia Power, owns a 44.5 percent share in Goodman Segar Hogan Hoffler. Virginia Realty, the Richmond firm that recently merged with Goodman Segar Hogan Hoffler, owns the remaining 12 percent.
``There's an intertwining of all the businesses that are real estate related,'' said Kirk, who also serves as chairman of the Virginia Port Authority. ``It's our philosophy to be a full-service real estate company.''
For example, a client may approach Goodman Segar Hogan Hoffler to look for a warehouse to locate her business. If no existing real estate fits her needs, the firm can refer her to the development company to build an appropriate office. Then the construction division may be hired to actually build the structure for her.
``We're in a lot of ways a sales organization,'' said Haddad, president of the construction company. ``You're out there selling and doing good work because you're hoping to keep that client in the future.'' MEMO: Main story on page 8. by CNB