THE VIRGINIAN-PILOT
Copyright (c) 1995, Landmark Communications, Inc.
DATE: Tuesday, February 21, 1995 TAG: 9502210275
SECTION: BUSINESS PAGE: D1 EDITION: FINAL
TYPE: Daily Digest
LENGTH: Short : 23 lines
A Richmond marketing firm is designing the packaging for exercise guru Richard Simmons' new fat-free and low-fat foods. O'Keefe Marketing got involved with Simmons through one of its clients, Interbake Foods Inc. The Richmond baker was working with Wal-Mart in supplying some of the food for the Simmons line. Simmons plans to expand his product line, which will be sold exclusively by Wal-Mart, to include workout clothes. His name will appear on at least 20 products by the end of the year. O'Keefe Marketing is also responsible for in-store displays, logo development and material distributed with Simmons food samples in Wal-Mart stores. (AP) by CNB