The Virginian-Pilot
                             THE VIRGINIAN-PILOT 
              Copyright (c) 1995, Landmark Communications, Inc.

DATE: Thursday, April 6, 1995                TAG: 9504060394
SECTION: BUSINESS                 PAGE: D1   EDITION: FINAL 
TYPE: Daily Digest 
                                             LENGTH: Short :   25 lines

FCC PROPOSES NEW RULES FOR CHILDREN'S TELEVISION

The Federal Communications Commission proposed new rules that would press television stations to increase educational programming for children. Under one proposal championed by FCC Chairman Reed Hundt, TV stations would be forced to offer as many as five hours of children's television each week. But that idea faces strong opposition from broadcasters, public advocates and even some FCC officials. The agency on Wednesday proposed two less restrictive alternatives: establishing voluntary children's programming quotas and monitoring existing shows to learn more about the quantity and quality of offerings for children. The public will able to comment on the FCC's various proposals before the agency decides on a final approach this fall. (Bloomberg Business News) by CNB