THE VIRGINIAN-PILOT
Copyright (c) 1995, Landmark Communications, Inc.
DATE: Friday, April 7, 1995 TAG: 9504070709
SECTION: SPORTS PAGE: C1 EDITION: FINAL
SOURCE: ASSOCIATED PRESS
DATELINE: CHARLOTTESVILLE LENGTH: Short : 36 lines
Virginia's Cavalier has been ordered to arm and mount himself.
The school unveiled four new graphic designs Thursday to replace the serious-looking Cavalier head, the official logo for Virginia's sports teams since 1984.
Two of the new trademark logos show a redesigned Cavalier wielding a saber and perched on a reared-up horse.
The other two new designs have ``Cavaliers'' topped with a hat and a feather.
Steve Heon, the school's licensing director, said there was a simple reason for going with a new-look Cavalier.
``The serious Cavalier does not sell outside the local market,'' he said. ``I don't think anybody really found it tremendously appealing.''
For the immediate future, the four logos will be used in souvenir sales only. Virginia's sports teams are not being required to switch their uniform designs.
The university gets a 7.5 percent royalty on the wholesale price of product bearing its trademarks. The money is used for such purposes as paying for academic advisers in the athletic department and funding need-based scholarships.
Virginia received gross royalties of about $400,000 in the 1993-94 fiscal years from sales of trademark products. by CNB