The Virginian-Pilot
                             THE VIRGINIAN-PILOT 
              Copyright (c) 1995, Landmark Communications, Inc.

DATE: Friday, April 14, 1995                 TAG: 9504140500
SECTION: AUTO WEEKLY              PAGE: H1   EDITION: FINAL 
SOURCE: Mary Scully
                                             LENGTH: Short :   35 lines

EMOTION DRIVES COLOR CHOICE THE ANALYTIC MIND MAY NEGOTIATE A PRICE, BUT COLOR CHOICE IS GUIDED BY SOMETHING ELSE.

MEMO: [For a copy of the story, see microfilm for this date.]

ILLUSTRATION: GREEN TODAY, PURPLE TOMORROW

[Color Photos]

Photo by ERIC THINGSTAD

Carol Frappier of Norfolk says it was the raspberry metallic color

that sold her on her new Pontiac Sunfire. "When I saw it, I said, 'I

gotta have this car.' At night, even the dashboard looks hot pink. I

love it."

Duane Bass of VB likes his cobalt-blue 1995 Toyota Tacoma truck,

which looks purple in bright light and blue at night. Several of his

previous cars and trucks have been red and he was looking for

something different. Left to right are son Steven Bass, Duane Bass,

wife Barbara Bass and daughter Stephanie Bass.

STAFF PHOTO BY JIM WALKER

Janice Poole and her son Scott, 6 of Virginia Beach are enjoying

their new Plymouth Grand Voyager. She and her husband Bert liked the

deep green.

by CNB