THE VIRGINIAN-PILOT
Copyright (c) 1995, Landmark Communications, Inc.
DATE: Saturday, April 22, 1995 TAG: 9504220393
SECTION: BUSINESS PAGE: D1 EDITION: FINAL
SOURCE: BY DAVE MAYFIELD, STAFF WRITER
LENGTH: Short : 34 lines
AmeriComm Direct Marketing Inc. has nearly doubled its file of mailing addresses through a recent transaction and will hire about 25 new employees in its Norfolk office to handle increased ad mailings.
The Cincinnati-based company paid about $450,000 to buy a file of 13 million addresses belonging to Mailing Services Inc. of Hillside, N.J., said AmeriComm President J. David Craig, who works in Norfolk.
The purchase was approved by a judge handling the bankruptcy of Mailing Services.
Craig said with the new addresses, AmeriComm will have a file of 29 million resident addresses in 11 East Coast states. That will make the company the second-largest direct-marketing company in the United States, behind Harte-Hanks Communications Inc.
AmeriComm's Norfolk office, which was once owned by Harte-Hanks, will boost its work force from 125 to about 150 over the next three weeks to handle the extra ad mailings that will come along with the expansion, Craig said. An additional 25 Mailing Services employees will join the company in New Jersey.
Craig said the Mailing Services deal will double the number of mailing pieces handled in Norfolk, to about 20 million a month. Much of the new business will be mailings for retailers Macy's, Lord & Taylor, and The Wiz.
AmeriComm will post net revenues of more than $20 million in 1995, Craig said. by CNB