The Virginian-Pilot
                             THE VIRGINIAN-PILOT 
              Copyright (c) 1995, Landmark Communications, Inc.

DATE: Saturday, May 6, 1995                  TAG: 9505060292
SECTION: LOCAL                    PAGE: B7   EDITION: FINAL 
SOURCE: BY STEVE STONE, STAFF WRITER 
DATELINE: NORFOLK                            LENGTH: Short :   43 lines

SERVICE TO HONOR FRANK YEISER

A memorial service will be held Monday evening at Nauticus to honor the work and contributions of Dr. Frank M. Yeiser Jr., who died April 23.

Yeiser has been cited as a leader in reshaping the emergency medical care system of Eastern Virginia in the past two decades, making it into a model of speed and sophistication now recognized and copied around the world.

He played key roles in restructuring the Norfolk and Virginia Beach paramedical services, launching regional and state emergency medical programs and developing the Nightingale air ambulance program and local trauma centers.

Yeiser was 48 when he died of a heart attack at his home in Mathews County.

A salutory procession of emergency vehicles from around the region will set out at 7 p.m. from the headquarters of the Norfolk Fire and Paramedical Services headquarters on City Hall Avenue at St. Paul's Boulevard. It will wind through the city, passing by many of the places that have come to be, in part, due to Yeiser's work.

The motorcade will go west on City Hall Avenue and then north on Boush Street, passing the Operation Smile headquarters. It will turn west on Olney Road, passing by the Eastern Virginia Medical School, the Children's Hospital of The King's Daughters, Sentara Norfolk General Hospital and the landing pad of the Nightingale helicopter ambulance.

The motorcade will then turn onto Brambleton Avenue, passing near the offices of Tidewater Emergency Medical Services, and then heading downtown. The procession will end along Waterside Drive at Town Point Park.

A public ceremony will begin at 7:30 p.m. at Nauticus and will include remarks and salutations from friends and colleagues, including City Manager James B. Oliver; Susan D. McHenry, director of the state Office of Emergency Services; and Dr. William A. Magee, co-founder of Operation Smile.

At the conclusion of the ceremony will be a tribute and flyover by Nightingale. by CNB