The Virginian-Pilot
                             THE VIRGINIAN-PILOT 
              Copyright (c) 1995, Landmark Communications, Inc.

DATE: Thursday, May 11, 1995                 TAG: 9505110664
SECTION: SUFFOLK SUN              PAGE: 12   EDITION: FINAL 
SOURCE: BY VANEE VINES, STAFF WRITER 
                                             LENGTH: Long  :  220 lines

THE NEXT SCHOOLS CHIEF: A SIX-CITIZEN PANEL LISTS THE QUALITIES THE NEW SUPERINTENDENT SHOULD HAVE

WILL HE (or she) have local roots?

Will a string of letters follow his name, representing advanced degrees?

Will he take a bullhorn-and-baseball-bat approach to disorder and truancy like the one popularized by Joe Clarke, the New Jersey principal; or instead use a more subtle strategy?

Suffolk School Board members have the best insight into candidates vying to succeed Superintendent Beverly B. Cox III, who will retire next month. But, for now, they won't share what they know.

Board Chairman Arthur D. Smith said officials would remain close-mouthed about specifics of the superintendent search until the board publicly announces its selection.

But the board did spell out qualities and qualifications it's looking for in the next district chief:

Someone who's highly skilled in handling budgets, staff development and evaluation and organizing a top-notch administrative team gets bonus points, for example. So does someone able to work with parent, student and employee groups.

But what about citizens? What are they looking for?

Six city activists recently took part in a conversation focused on that question.

Alvin W. Anderson Jr., Willie F. Gary, the Rev. Patrica Goodman, Cindy Hobbs, Marcie Mitchell and Karla West had much to say, but their opinions still do not represent all parts of Suffolk's diverse community.

What are your views of the type of leader the district needs to prepare kids for the future and address what ails it? What issues or areas should be focused on?

To share your thoughts, respond to the Infoline invitation on this page. Be part of a continuing community conversation.

The School Board is the official employer. But the city's schoolchildren stand to gain, or lose, the most by this important choice. ILLUSTRATION: Staff photos by MICHAEL KESTNER

Staff graphic on cover by JOHN EARLE

Graphics

WHO WANTS THE JOB?

A broad look at the field of applicants for school

superintendent. The School Board declined to identify any

candidates.

The applicants: 33

Where they're from: Nineteen from Virginia, including eight from

Hampton Roads: Suffolk, Hampton, Chesapeake, Williamsburg, Newport

News, Virginia Beach, Norfolk.

Others: Arkansas, Connecticut, Illinois, Maine, Maryland, New

Jersey, North Carolina, Pennsylvania, South Carolina, Texas and

Washington, D.C.

Gender: 29 men; four women

Education: Eight with doctorates

For your information: By state law, superintendent may serve for

an initial term of at least two years but not more than four. Salary

based on experience and qualifications. Suffolk School Board plans

to name new chief by month's end.

WHAT THE SCHOOL BOARD SEEKS

Professional qualifications

Earned doctorate preferred.

Successful experience as school administrator, preferably

superintendent. Experience as a principal and teacher strongly

preferred.

On state's Eligible List of Division Superintendents or qualified

to be licensed as a Virginia superintendent.

Ability to lead School Board, staff, parents and citizens to

examine programs, improve learning opportunities for all kids and

crafting ``a vision of excellence'' for the future.

Effective advocate of public education; will seek partnerships

with businesses, community agencies, colleges and all levels of

government.

Highly skilled in budgets, staff development and evaluation,

delegating tasks, planning, organizing top-notch administrative

team.

Able to work with parent, student and employee groups.

Able to work closely with School Board, follow board policies and

give the board accurate information to make decisions, communicate

well with board members.

Considers the job a challenge and respects the district's

reputation.

Encourages team management and shared decision making.

Personal qualities

Sensitive to community needs, characteristics and aspirations.

Outgoing, visible leader who thinks, listens, speaks and writes

well; good sense of humor and straightforward communication style.

Understanding person of ``integrity, strength and vision'' and

``strong ethical character.''

Put students' welfare first.

In good health.

Sensitive to values, interests and needs of students from

different socioeconomic, cultural, racial, religious and scholastic

backgrounds.

Can move to Suffolk within six months after being hired.

MARCIE MITCHELL

Age: 41

Activities: Volunteers with several neighborhood groups; a member

of the school district's Parent Advisory Council

Outgoing. ``Be visible. The superintendent's office needs to be

visible to all the students. Go into the schools, talk to the

classrooms. Drop in on the classrooms. Talk to the students. Make

yourself known. . . . They need to be more visible in all the

schools - not just to go in to talk to teachers and principals, but

to go in and talk to the students.''

Has three key skills. ``. . . Somebody who can delegate and

somebody who's good at P.R. (public relations) and management. Those

are all three of the basic things. They have to be good in all three

areas.''

Reaches out. ``He has to be able to deal with the public. He has

to be able to talk to City Council . . . and make the parents feel

like they're a part of it. He's got to be the one to say, `I'm not

the one doing it myself. We're all in it together. I need your help.

We all need to do this together.' ''

Aggressive. ``I think we need somebody who is more aggressive in

our budget. We need to get more funding to get programs.''

ALVIN W. ``Andy'' ANDERSON JR.

Age: 39

Activities: PTA president; church volunteer; supervisor at the

Norfolk Naval Shipyard in Portsmouth

Sets the example. ``This guy has got to put up an example. We're

saying we want him to be firm. We want him to follow the bylaws or

follow the guides for the schools. We want him to push that. We want

him to be somebody who can be approachable, talk to parents, be

involved. In order to do these things, this person's got to be in

contact with what's going on. He's got to be a leader.''

Has a vision for growth. ``We're a growing city. This person

coming in or this person taking over has got to be able to deal with

that and have some type of plan going. He has to know how the school

system's going to grow.''

Someone who fine tunes. ``We're not in a condition in Suffolk

schools where we need to mix things up. We just need to fine tune.

We need to push a little more forward and just go a little more

aggressively than what we've done so far. But we're not in a

condition where we've got to mix everything up. We're not doing that

badly.''

An effective manager. ``. . . You've got all these advisers, but

(the superintendent must) be able to take everything in. Then, we

want him to be looking at what's best for the student.''

A good salesman. ``The only way that we will ever move any

further than where we are is if we come up with ideas, explain those

ideas, sell those ideas. Then, we'll be able to get funding for

those ideas. Who's going to want to invest money if I tell you for

another $200 your car can be worth another $1,000, but I don't tell

you what's going to happen for that $200? You're going to be

reluctant to give me $200. But if I tell you that for $200, I'll put

new tires on your car and you can sell it for another $1,000 - you

look at that and say, `That's a good investment.' ''

A staff developer. ``If you can constructively criticize and

build on that criticism to make that person better at what they're

doing, you're a good leader.''

WILLIE F. GARY

Age: 60

Activities: Elephant's Fork neighborhood leader; church

volunteer

Out front. ``We want a guy that comes here with some vision. . .

. He's got to be aggressive and tell the School Board, `Some of the

X's and O's are unnecessary and I think we need to improve this

program. . . . At such-and-such place they did this and it worked.

Or in California, they are doing this.' We want to make Suffolk

recognizable.''

Takes a stand. ``I need a man who's willing to make a statement

and not be afraid of what the federal government's going to say; not

be afraid of what the City Council's going to say. . . . I don't

want a guy to straddle the fence.''

Aims high. ``I want him to set a goal for Suffolk. . . . A goal

to have our students be the highest (achievers) in Virginia and not

necessarily the Hampton Roads area.''

Centered on basics. ``I want my superintendent to focus on

academics.''

Has basic values. ``I want the superintendent to recognize the

fact that Suffolk is a religious community, and I want him to have

certain religious values. Note that I said religious, not

necessarily Christian. But I want him to have some values that deal

with mankind.''

Track record. ``. . . You need to pick a person that has come

from a successful system.''

KARLA WEST

Age: 34

Activities: PTA Council; graduate student; substitute teacher

Open. ``. . . Somebody who has an open-door policy and believes

in parental involvement.''

Firm. ``I agree with a certain level of firmness. I think too

much would definitely turn parents off immediately. Somebody's going

to have to be affable, yet firm.''

A rainmaker. ``He has to be aggressive in backing up what he asks

for. He's got to show results for your money.''

Puts kids first: ``We want someone to consider the children first

- what is best for the children. No matter what the cost is, the

children must come first.''

Wears a thinking cap. ``. . . I would like to see some

innovation.''

THE REV. PATRICIA GOODMAN

Name: Patrica is pronounced like ``Patricia''

Age: 33

Activities: Volunteers with neighborhood groups; works for the

Southeastern Tidewater Opportunity Project (STOP)

Sensitive. Someone who's ``sensitive to children in the LD

(learning-disabled) program . . . find ways to get them out of the

program. Don't make it a permanent place and stereotype the kids

because that will cause a problem in the future.''

by CNB