THE VIRGINIAN-PILOT
Copyright (c) 1995, Landmark Communications, Inc.
DATE: Friday, June 2, 1995 TAG: 9506020611
SECTION: BUSINESS PAGE: D1 EDITION: FINAL
TYPE: Daily Digest
LENGTH: Short : 21 lines
Farm Fresh Inc., the Norfolk-based supermarket chain, has hired a Chicago advertising company, David Cravit CME, as it gears up for a fierce fight over market share in Hampton Roads. ``With new competitors coming into the marketplace, we need a strong strategic partner who can position us for an ongoing marketing advantage, as well as handle our advertising needs,'' said Mike Julian, chairman, president and chief executive of Norfolk-based Farm Fresh. The account will cover 37 Farm Fresh stores and 19 The Grocery Store locations. (Staff) by CNB