The Virginian-Pilot
                             THE VIRGINIAN-PILOT 
              Copyright (c) 1995, Landmark Communications, Inc.

DATE: Wednesday, August 16, 1995             TAG: 9508160043
SECTION: DAILY BREAK              PAGE: E3   EDITION: FINAL 
SOURCE: BY ANN G. SJOERDSMA 
                                             LENGTH: Medium:   73 lines

IT'S NEVER TOO LATE TO GET ALL SHOOK UP BY THE MUSIC OF ELVIS

IF THERE WERE any justice in American pop culture, Elvis Presley impersonators would be 22 years old, with thick, dark hair, soulful eyes, hips that come with a manufacturer's warning and a smoldering smirk. ``Burnin' love'' incarnate.

Repeat after me: ``That ain't tactics, honey. That's just the beast in me.'' (Vintage rough kiss, ``Jailhouse Rock,'' 1957.)

The inimitable Elvis Presley, who cut his first tracks, ``My Happiness'' and ``That's When Your Heartaches Begin,'' in 1953 at Memphis' Sun Studio for $4 - a gift for his mother, Gladys - self-destructed 18 years ago today at age 42. Born in Mississippi poverty, he died in a self-made American ``Graceland.''

``I used to be one of the heavy-footed icon-bashers who trampled on Elvis fans' hallowed ground. Raised on the music of Liverpool, Motown and San Francisco psychedelia, I primarily knew, and enjoyed, Presley as a cute, but unremarkable star of far too many boy-meets-girl, boy-sings-to-girl and boy-marries girl movies (31 in all). I appreciated the deep, soft tones, but not the glitter.

On Sept. 8, 1977, not even a respectful month after his premature, drug-assisted death, I called Elvis ``pathetic'' in a newspaper column, a ``shadow'' of the joyful young man he once had been. I exhorted his fans (misguided hero worshipers) to tell the truth about Elvis, about his deterioration, his betrayal.

``Elvis is dead,'' I arrogantly wrote, ``say it three times over; breathe it and understand it.'' Quoting the honest lad in the naked emperor tale, I concluded: ``The King is dead; let us find a better one.''

No, my grief-stricken readers didn't run me out of town - Sanford, N.C., a place I soon gladly took my leave of - but they bombarded me with enough you-don't-have-a-clue hate mail to leave me all shook up. ``Get over it'' doesn't play well NOW with Elvis fans; imagine the outrage it incited immediately postmortem.

And they were right: I didn't have a clue. I just had a forum and an ``attitude.''

They also were wrong: Elvis Presley's demise was sad and pathetic, a bad joke and an American tragedy.

But it took me nearly 10 years before I grew into an understanding about Presley, his music, the nature of love and false romance, and the offer of hope. I found it by checking into ``Heartbreak Hotel,'' sorry to say, finally realizing that until I ``got stung'' by a certain man I'd just been playing hide-and-seek with love. When, at last, my brain started flaming and I didn't know which way to go, I found Elvis: a hound dog on a hot tin roof. Hurtin' and trapped. Singing the honeyed blues. (Elvis can get you to talkin' trash, too.)

I figure if you can love Elvis, his story and his music, you can love and forgive anyone. Your heart is big: You can hold on close, tight and thrill with delight. What was missing from my glib ``the King is dead'' commentary and is lacking in all of the bad Elvis pillpopping, firearms and fat jokes is, quite simply, heart . . . compassion. Elvis is a much-too-easy target for the insecure, distant cynic: Even Presley himself knew to shoot at television screens (or so rumors say) and not human beings.

Sweet and courteous, his mother's son, Elvis Presley always had a song in his heart, no matter how recklessly he wandered or how foolishly he behaved. And he went far, far afield.

His fans still feel that song within: It's a hard-driving, 22-year-old, smoldering sort of thing, but once you've got it, it's yours for keeps. It's burnin' love, honey. Just the beast.

To Elvis Presley, in whomever he might live, I humbly say, thank you, thank you very much. (And, if you don't mind, pass the doughnuts, please.) MEMO: Ann G. Sjoerdsma is book editor for The Virginian-Pilot and The

Ledger-Star. by CNB