The Virginian-Pilot
                             THE VIRGINIAN-PILOT 
              Copyright (c) 1995, Landmark Communications, Inc.

DATE: Friday, August 18, 1995                TAG: 9508180410
SECTION: LOCAL                    PAGE: B7   EDITION: FINAL 
SOURCE: RICHMOND TIMES-DISPATCH 
DATELINE: RICHMOND                           LENGTH: Short :   28 lines

RICHMOND GROUP ADOPTS LOGO AND SLOGAN

The Richmond area has a new logo to help expand and promote regional awareness.

``This will give us a sense of regional identity,'' said Gregory H. Wingfield, president of the Greater Richmond Partnership Inc., the public-private economic development group that helped create the emblem.

The logo and a slogan - ``The New World Symbol for Business'' - were unveiled Wednesday night at a reception for the partnership's business and government backers.

The creators hope the new oval- shaped emblem will be used as a graphic device by organizations and businesses when promoting the area, much as the AAA diamond accommodation symbol or the Mobil Oil stars are used.

The purpose of the new logo, however, is to create an umbrella symbol and slogan that various groups and businesses could use. by CNB