THE VIRGINIAN-PILOT 
              Copyright (c) 1995, Landmark Communications, Inc.

DATE: Sunday, November 5, 1995               TAG: 9511010051
SECTION: REAL LIFE                PAGE: K4   EDITION: FINAL 
SERIES: FITNESS QUEST
        The Virginian-Pilot and The Ledger-Star asked for volunteers to join a
        six-month weight-loss and fitness program. 
        
SOURCE: STAFF REPORT 
                                             LENGTH: Short :   44 lines

CALLER'S FITNESS GOAL HAS DONE A TURNABOUT

WHEN HE was 20, says one caller, he wanted to pump up. Now 45, he wants to dial down. Isn't that the way life goes? First, you can't gain enough weight. Then, you can't lose enough.

That's why there's Fitness Quest. To help you knock off some of that weight you gained during the ``pumping up'' years. Or to help you hang on to that weight loss you've fought so hard for. Like one caller who has lost more than 100 pounds.

And there might be another reason to join Fitness Quest. All those who pledge a goal and meet it will be eligible to win a $500 shop-until-you-drop spree. Fitness Quest runs until Jan. 7, 1996.

It's not too late to dial Infoline (640-5555), press BFIT (2348) and get on board. And it doesn't have to be a lonely undertaking.

Families, companies and clubs can sign on.

You can also call Fitness Quest if you'd just like to learn more about exercise and nutrition.

Each week, 10 callers who pledge their goals are selected at random to receive a ``Go for Fit'' T-shirt.

This week's winners are:

L. Becker, Virginia Beach; M. Bonner, Chesapeake; D. Foley, Virginia Beach; C. Goforth, Virginia Beach; B. Hicks, Chesapeake; E. Ishie, Virginia Beach; N. Stone, Portsmouth; E. Thurman, Norfolk; B. Walker, Virginia Beach; J. Wilkerson, Chesapeake.

You can order a T-shirt by sending your name, address, shirt size (available only in X-Large and XXL) and a check or money order for $10.45 (includes tax) to:

The Virginian-Pilot, Fitness T-Shirt, P.O. Box 1978, Norfolk, Va. 23501. by CNB