THE VIRGINIAN-PILOT
Copyright (c) 1995, Landmark Communications, Inc.
DATE: Saturday, November 11, 1995 TAG: 9511110537
SECTION: LOCAL PAGE: B01 EDITION: FINAL
SOURCE: BY MAL VINCENT, ENTERTAINMENT WRITER
DATELINE: VIRGINIA BEACH LENGTH: Medium: 89 lines
Almost 70 years after Joan Crawford first danced the Charleston before movie cameras, she still had them standing in line Friday.
At 10 a.m., when Hardy's Diamonds opened, people were lined up and pounding at the door for entry. The draw was glamour, mixed heavily with nostalgia.
Jewelry from the estate of Joan Crawford was not only on view, but the pieces of the legend were for sale.
``Fascinating,'' one woman murmured, peering at a platinum baguette diamond necklace Crawford once wore to swank premieres and parties. It was priced at $81,250.
``Tacky,'' someone else commented, considering two hefty poodle pins, with ruby and sapphire eyes and pearl halos. Offered only as a set, the pins were priced at $19,375.
A much more eye-boggling treat was a 75-carat amethyst ring designed by Raymond Yard, who also did many pieces for the Rockefellers. It was priced at a mere $10,000.
``How could you hold your hand up with that on it?'' one gawker asked. Near the jewelry case was a book of photographs showing Miss Crawford wearing the ring; she seemed to have no trouble whatsoever managing.
The cynics might protect themselves with smarty comments, but the lure of Hollywood glamour is still potent. Diamonds, as they say, are forever - at least in this market.
George Hardy, owner of the local jewelry store, said the pieces, which are only a small part of the Crawford estate gems, came from a private collector in New York. They were driven from New York aboard a Brink's security truck.
And, no, there wasn't a wire hanger in sight. That's the other Joan Crawford, the one who got a posthumous reputation for tough disciplinary action with children and an eccentric obsession with cleanliness when her daughter published her tell-all, ``Mommie Dearest.''
On screen, Crawford played the same type of American woman all those years, up until her death in 1977 - the working woman who used determination and stamina to claw her way to the top. She made no pretense about her rags-to-riches path. She started as a waitress named Lucille Le Seur in San Antonio, Texas, and became Joan Crawford only after a nationwide contest to give her a new name.
Charm bracelets in the Hardy's display offer some clues to the woman's private life. They carried inscriptions from suitors, friends and her four husbands.
Priced at just under $20,000 each, the charms bear cryptic messages: ``Joan, I Love You, Brian, Christmas 1949''; ``2-23-51, Butch''; ``To Joan, All my love, Franchot, October 11, 1937''; ``Joan Darling, You are all that woman was meant to be'' (unsigned). One charm had an inscription in French, which reads ``Dearest Mistress Happy Birthday, and All My Love, Cliquot.'' A drama mask, set inside a charm, was inscribed, ``From Happy Face Vincent.''
The ``Franchot'' is obviously her second husband, actor Franchot Tone (whose son, Pascal, attended the University of North Carolina at Chapel Hill). But who are the mysterious Cliquot, Butch and Happy Face Vincent?
The collection was recently displayed in Palm Beach, where the prices were much higher. The $10,000 ring was priced at $23,000 there. The poodle pins were priced at $34,500 in Palm Beach but $19,000 here.
The reasoning, said one agent who wished to be anonymous: ``They wouldn't sell at those prices here. This is a hamburger town.''
No, they didn't sell in Palm Beach, but at least two of the charm bracelets had sold in Virginia Beach by 11:30 a.m. One went to a local man, whose wife stood by him as he purchased it, and insisted that they remain anonymous. The other went to a collector who called from Idaho and asked that one of the bracelets be held. Both went for just under $20,000.
Hamburger town, indeed!
In life, Joan Crawford most often played her own life - the million-dollar baby from the 5-and-10-cent store. She would have liked the idea that, after all these years, she is definitely priced out of the 5-and-10 range. MEMO: The Estate Jewelry Show and Sale, featuring the jewelry of Joan
Crawford, continues from 10 a.m. to 6 p.m. today at Hardy's Diamonds,
4212 Virginia Beach Blvd., Virginia Beach.
ILLUSTRATION: [Color photo]
STEVE EARLEY/The Virginian-Pilot
Rebecca Selke, left, and Martha DiBerto try on bracelets once worn
by Joan Crawford, as Eleanor Moore watches Friday.
[Photo]
Joan Crawford
by CNB