THE VIRGINIAN-PILOT
Copyright (c) 1996, Landmark Communications, Inc.
DATE: Tuesday, March 19, 1996 TAG: 9603190379
SECTION: BUSINESS PAGE: D1 EDITION: FINAL
SOURCE: BY LON WAGNER, STAFF WRITER
LENGTH: Short : 46 lines
Chesapeake-based Volvo Penta of the Americas Inc. has hired Clint Moore, a 22-year veteran of the recreational boating business, as its new president and CEO, the company announced.
Moore, 48, has taken over for Lennart Hammarstrom, who stepped down last week and was reassigned to a global development project for AB Volvo Penta's executive management in Sweden.
Moore worked 15 years for Mercury Marine, which he left in 1989 as vice president of sales and marketing for North America. He also knows the retail side of the business.
In 1994, Moore became president of Basset Boat Co., a chain of Sea Ray boat dealerships in South Florida.
``Based on his wide experience, thorough knowledge of the North American leisure marine business and good achievements, we know that Mr. Moore will contribute to our future success,'' said Anders Hellman, president and CEO of AB Volvo Penta, Volvo Penta's parent company in Sweden.
Moore's previous experience with Brunswick Corp., whose MerCruiser sterndrives dominate the market for inboard/outboard engines, may be part of his attraction for Volvo Penta. MerCruiser has about 70 percent of the market.
Volvo Penta and its partner Outboard Marine Corp., maker of Johnson and Evinrude outboard engines, control the other 30 percent of the marine engine market in the United States.
Moore's marketing experience should also come in handy for the company. Volvo Penta in the past couple years has centralized its marketing operations by moving them from New Jersey and Sweden to its Chesapeake headquarters. That shift placed more pressure on Volvo Penta's executives in Chesapeake to take market share from Brunswick.
Volvo Penta employs more than 150 people in Hampton Roads, both at its headquarters and engineering operations in Chesapeake and at its marine test facility in Suffolk. by CNB