The Virginian-Pilot
                            THE VIRGINIAN-PILOT  
              Copyright (c) 1996, Landmark Communications, Inc.

DATE: Thursday, June 13, 1996               TAG: 9606120669
SECTION: DAILY BREAK             PAGE: E1   EDITION: FINAL 
COLUMN: Style File 
SOURCE: Kim Wadsworth, Special to the Daily Break 
                                            LENGTH:   54 lines

SEE-THOUGH FASHIONS ARE EYE-CATCHING

Summer accessories are taking a serious transparent turn.

Knapsacks, purses and - the biggest rage - sandals will offer see-through designs in lots of bright colors.

Shoe manager Paul O'Neil of Virginia Beach Shoes in Pembroke Mall notes that plastic shoes aren't just for kids. The average customer is between 30 and 40.

O'Neil says Grendha is the original jelly shoe manufacturer, with others copying their designs. Offered in flat or the latest platform heel, they're an inexpensive way to look fashionable.

``Plastic shoes are real trendy right now,'' says Kellie Moses of Connie Shoes in Greenbrier Mall. ``It's an old '70s style with a '90s twist.''

Shown is Venus by Grendha in smoke glitter, $28, available at Connie Shoes and Virginia Beach Shoes.

Ban on Tan

Tanning will never go out of style.

In the '60s, ``Beach Blanket Bingo'' made everyone want to be a beach bunny. In the '80s, the Bain de Soleil model offered an image of the tanned woman equated with wealth and health.

But today, an awareness of the dangers of ultraviolet light means protection is a priority.

The use of sunless tanning creams for a healthy glow is one way to go. Even the most discriminating sun worshipers are using them instead of basking in dangerous rays or tanning beds.

``Tanning beds are dangerous,'' says dermatologist Ronald Wyles of Virginia Beach. ``I've seen multiple reactions from them. Sunless tanning cremes are the safe alternative. But caution users: They do not protect you from sun damage.''

Wyles suggests using a sunscreen daily, from April through October, with a ``sun-protection factor'' of 15.

Several sunless cremes on the market offer natural-looking tans in just one or two applications. Most last up to six days.

Products by Aveda, Dermalogica and Bain de Soleil contain ingredients that work naturally with proteins and amino acids in the skin, producing a tanned appearance in two to three hours. The days of ``orange skin'' associated with sunless products are finally fading.

Sunless tanning creams are available at drug stores, salons and skin care centers. ILLUSTRATION: Color photos

Plastic shoes aren't just for kids, says one seller. The average

customer is between 30 and 40.

Sunless creams offer natural-looking tans. by CNB