The Virginian-Pilot
                             THE VIRGINIAN-PILOT 
              Copyright (c) 1996, Landmark Communications, Inc.

DATE: Monday, July 15, 1996                 TAG: 9607120022
SECTION: FRONT                   PAGE: A6   EDITION: FINAL 
TYPE: Letter 
                                            LENGTH:   19 lines

UNNECESSARY AD

On behalf of all stockholders of Virginia Power, I take exception to the full-page ad appearing in the July 4 Virginian-Pilot.

This was another example of the waste of stockholders' profits. After all, Virginia Power is a monopoly; extensive advertising is not necessary.

A notice in the monthly bill would have been sufficient. Or the company could have used a smaller ad. The thank-you note covered only about one-third of the whole page anyway.

This, however, is good for the newspaper, another monopoly.

JOEL O'HERN

Norfolk, July 5, 1996 by CNB