THE VIRGINIAN-PILOT
Copyright (c) 1996, Landmark Communications, Inc.
DATE: Tuesday, October 1, 1996 TAG: 9610010007
SECTION: FRONT PAGE: A16 EDITION: FINAL
TYPE: Letter
LENGTH: 23 lines
I've been in the business of selling cars for over 20 years, and my chief taught me that if a customer drove off the lot in their new car without feeling lucky to have escaped with their scalp in place, then they wouldn't feel that they had ``fought for a good deal.''
I don't know how long it's been since you bought a new or used car, but you'll be pleased to find that the Indians are friendly today. The no-hassle-bottom-line-fair-and-easy pricing strategy has caught on in the major dealerships in town. No longer is your ability to buy a car dependent on your capacity to negotiate a deal. It's one price to all.
All this is fine for you, the customers, but what about the salespersons, a dying breed? There are a lot of us out there struggling to figure out whether we should try to change ``who'' we are or ``how'' we act.
ROBERT E. GARRETT
Virginia Beach, Sept. 25, 1996 by CNB