The Virginian-Pilot
                             THE VIRGINIAN-PILOT 
              Copyright (c) 1996, Landmark Communications, Inc.

DATE: Wednesday, October 23, 1996           TAG: 9610220083
SECTION: FLAVOR                  PAGE: F1   EDITION: FINAL 
COLUMN: MARKET REPORT 
SOURCE: BY KAREN SANTOS VIRGINIAN-PILOT, STAFF 
                                            LENGTH:   42 lines

NEW ITEMS IN GROCERY BINS INCLUDE WASHINGTON APPLES AND CALIFORNIA GRAPES

SMITHFIELD FOODS has a lot to offer this week, including whole smoked picnic hams from 68 to 99 cents a pound, bacon at $1.69 for a 12-ounce package and pork sausage roll for 99 cents a pound. You'll also find maple, apple-cinnamon or regular-flavored pork sausage links at $1.59 a 12-ounce package.

Bring out the crock pot. Boneless beef shoulder roasts have reached their autumn peak. Prices range from $1.38 to $1.68 a pound.

California is providing us a new large grape, Rose Ito. The delicate purple grapes are sweet but not seedless. They're available through December for about $1.99 a pound.

Red and gold apples are a good buy this week at 59 cents a pound. You may want to try one of the new kids on the block, Jonagold from Washington state.

While strolling through produce, stock up on Florida citrus fruits. Navel oranges or pink grapefruit at four for 97 cents or tangerines at 10 cents each.

You won't have to stroll far to find offerings from near and far. These include fall squash from the Eastern Shore to asparagus from Peru, artichokes from California, and rutabagas from Canada.

On the shelf

Betty Crocker is now serving breakfast.

Betty's parent company, General Mills, is introducing two new low-fat cereals. Cinnamon Streusel flakes are topped with cinnamon and brown sugar, and are drizzled with icing. Dutch Apple flakes are topped with baked apple bits, rolled oats and brown sugar.

The suggested retail price for both cereals is $3.39, though a box of Dutch Apple flakes weighs 16.5 ounces while a box of Cinnamon Streusel flakes weighs 13.75 ounces. ILLUSTRATION: HUY NGUYEN

The Virginian-Pilot

Rose Ito by CNB