The Virginian-Pilot
                             THE VIRGINIAN-PILOT 
              Copyright (c) 1996, Landmark Communications, Inc.

DATE: Sunday, November 3, 1996              TAG: 9611030039
SECTION: FRONT                   PAGE: A1   EDITION: FINAL 
SERIES: DECISION '96

SOURCE: BY DAVID M. POOLE AND ROBERT LITTLE, STAFF WRITERS 
                                            LENGTH:  113 lines

VIRGINIA: JOHN'S CONFIDENT AS MARK SPENDS MILLIONS

When Virginians elect a U.S. senator Tuesday, they will choose between a 69-year-old Capitol Hill patriarch with two decades of service and a 41-year-old technology whiz promising fresh ideas for the new millennium.

The dynamics of the Senate race have changed little since summer. But for the occasional detour - a biting attack from Mark Warner's campaign or the John Warner campaign's deception with a faked photograph of his opponent - the candidates approach the election still pitching those virtues as their pre-eminent qualifications for the next six-year Senate stint.

Now, U.S. Sen. John Warner, the Republican, is swaggering around the state, confident that a fourth-term victory is a mere formality. He waves a bouquet of newspaper endorsements at every stop, each praising his independence and hailing him as Virginia's most powerful advocate in Washington.

``You have no Dewey-Truman story here, boys,'' he told reporters Thursday, referring to one of history's poll-defying upsets. ``Don't even think about it. You won't get that scoop.''

Democrat Mark Warner, meanwhile, dips deeper into his $100 million cellular telephone fortune to spread his visionary message and knock the popular incumbent as out of touch with Virginians. He barnstormed around the state last week, fighting fatigue and scoffing at an independent poll casting him as a 15-point longshot.

``If I believed that, I wouldn't be here,'' he said Friday in Danville. ``I'd be somewhere drinking a beer.''

Democrats don't discount the possibility of a Mark Warner victory. A poll conducted for the Richmond Times-Dispatch and released this weekend showed John Warner's lead has narrowed to 11 points. And Mark Warner's already lopsided favor among black voters could blossom further after an incident Friday that prompted his opponent to sever ties with an African-American campaign aide for using ``the N-word'' in a conversation with an NAACP official.

Mark Warner's supporters say those and other factors have lent the campaign considerable momentum in the closing days, particularly considering his willingness to ante up campaign funds like no Virginia candidate before him.

Mark Warner had shoveled at least $9 million into his campaign by week's end, making his the second-most-expensive self-financed Senate campaign in American history. Michael Huffington of California spent $28 million of his money two years ago in a losing effort.

Mark Warner has outspent John Warner 5-to-1 in recent weeks, seeking to reach voters with a barrage of TV spots, radio ads and mail fliers. His message has become more biting as Election Day approaches.

One new TV spot released last week rebukes John Warner for voting himself a pay raise, even though the 1991 initiative came from Capitol Hill Democrats and had the support of Democratic Sen. Charles S. Robb of Virginia.

Another ad blasts John Warner for accepting a congressional pension, but fails to mention that Mark Warner would probably take the pension if given the chance.

Mark Warner used the U.S. Postal Service for his most shrill attacks, sending senior citizens a brochure, featuring a pop-up house, that represents John Warner's alleged answer to Medicaid: ``SELL YOUR HOUSE.''

``It looked like a Christmas card,'' said Cynthia White, a Chesapeake Baby Boomer and undecided voter whose mother received the mailing Thursday. ``Then you open it and it says you might lose your home. It was terrible. She was really frightened by it.''

John Warner predicted that Virginians, who have known him for 18 years, would see through the Medicaid mailer as a calculated attempt to scare senior citizens.

John Warner boasted that his standing among Virginia voters has remained firm, even with Mark Warner's TV attacks. The senator basked in a Mason-Dixon poll released last week showing him with a 15-point lead.

Mark Warner - hoarse and fighting a cold - flew around Southwest Virginia on Friday, rallying Democrats with news that his internal polls show him in a much stronger position, trailing by only 6 points.

He predicted that his nonstop schedule, his superior financial resources and a large African-American turnout would combine to catch John Warner napping.

``I hope John Warner sits back and stays confident,'' he said.

Between bursts of bravado, Mark Warner began to speak of his campaign in terms that transcend winning and losing. Speaking before 120 Danville Democrats, he reflected on his many blessings: three beautiful daughters, a supportive wife and financial success.

``If I'm not willing to stand up and fight for good schools, for student loans and for an America where opportunity is open to everyone, then I am not worthy of the blessings I have received,'' he said, his raspy voice rising.

The usually hyperkinetic challenger appeared pensive while driving between campaign stops. In Martinsville, he caught a ride with R.D. Howell, a funeral home operator who is active in local Democratic circles.

Howell offered words of comfort. ``Win, lose or draw,'' he said, ``if you've done all you can do, then you can live with that.''

John Warner, meanwhile, mingled outside the front gates of Newport News Shipbuilding, flashing a letter from the Secretary of the Navy promising to fight for a new submarine, and the thousands of Virginia jobs the project would secure.

``You've got to keep a watch out here, just like on a ship, to make sure someone else doesn't get these jobs,'' Warner said for the cameras. ``Every other member of the United States Senate would like to have what we have right here.''

The three-term incumbent spent the election season's last days doing what his opponent can't - trumpeting legislative accomplishments. A submarine here, a flood wall or highway there. Monday, he'll visit military sites in Hampton Roads. ``It's where I got my start,'' he said. ``I want to thank a lot of people down there.''

And, of course, remind them that his Senate committee kept their paychecks coming, and all thanks to some old-fashioned, back-slapping clout.

``You can't buy it,'' John Warner said in Richmond, campaigning before a luncheon crowd of Rotarians. ``You have to earn it.'' ILLUSTRATION: Color photo

ASSOCIATED PRESS

Democrat Mark Warner, left, and Republican incumbent John Warner are

in the home stretch.

KEYWORDS: ELECTION VIRGINIA U.S. SENATE RACE VIRGINIA

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