The Virginian-Pilot
                            THE VIRGINIAN-PILOT  
              Copyright (c) 1996, Landmark Communications, Inc.

DATE: Wednesday, November 6, 1996           TAG: 9611050110
SECTION: FLAVOR                  PAGE: F1   EDITION: FINAL 
COLUMN: MARKET REPORT
SOURCE: BY KAREN SANTOS, VIRGINIAN-PILOT STAFF 
                                            LENGTH:   47 lines

TWO STORES MAKE CEREAL PRICES EASIER TO SWALLOW

BREAKFAST CEREALS are pouring in at value prices. Farmer Jack is offering 11-ounce boxes of Kellogg's Froot Loops for 99 cents. Farm Fresh has 13-ounce boxes of Cocoa or Fruity Pebbles or 20-ounce boxes of Raisin Bran, 2 for $4.

While a few more days of nice weather remain, fire up the grill with boneless New York strips, $2.28 a pound at Farmer Jack.

A bumper crop of potatoes means great value. Check out 10-pound bags of Maine white potatoes or Idaho baking potatoes, 4 pounds for $1 at Farm Fresh.

You don't have to start an open fire to roast chestnuts. Al Garner, vice-president of produce at Farm Fresh, says you can roast chestnuts in a 450-degree oven for 20 minutes. ON THE SHELF

Sunsweet Lighter Bake and Smucker's Baking Healthy are not fake fats. They are fruit-based fat impostors. Sunsweet uses a blend of pureed plums and apples, while Smucker's uses apple puree.

Lighter Bake and Baking Healthy can replace butter, margarine, oil or shortening in recipes and mixes. They are recommended for recipes that make moist, soft and chewy baked goods.

We tested the Baking Healthy in a white cake mix, and the texture and moisture level were almost the same as a cake made with oil. Both products are fat- and cholesterol-free and can eliminate 50 to 90 percent of fat and reduce calories by 10 to 30 percent.

Lighter Bake and Baking Healthy can be found on the shelf next to oils or baking ingredients. Each jar contains enough for three to five recipes.

A 14-ounce jar of Sunsweet's Lighter Bake costs about $2.19. A 16 1/4-ounce jar of Smucker's Baking Healthy costs about $1.89.

For a free recipe booklet from Sunsweet, ``How to be a Lighter Baker,'' call (800) 417-2253. ILLUSTRATION: Color photos

FILE PHOTO

A bumper crop makes potatoes a good supermarket buy this week.

MOTOYA NAKAMURA/The Virginian-Pilot

Baking Health and Lighter Bake are fruit-based products that replace

butter, oil or shortening. by CNB