The Virginian-Pilot
                             THE VIRGINIAN-PILOT 
              Copyright (c) 1997, Landmark Communications, Inc.

DATE: Sunday, February 9, 1997              TAG: 9702060171
SECTION: CAROLINA COAST          PAGE: 08   EDITION: FINAL 
                                            LENGTH:   42 lines

FALCON CABLE ADDS 24-HOUR NEWS CHANNEL

Outer Banks information junkies, rejoice! Falcon Cable television is adding the 24-hour news, talk and information cable network MSNBC to its lineup Feb. 28.

The network replaces WWOR (Channel 24), which disappeared from Outer Banks television screens at the end of 1996. The New York City-based WWOR lost its ability to broadcast to cable-television providers like Falcon when it leased its satellite space to the Discovery Network.

So after a month of exploring dozens of programming alternatives ranging from TV Land to the Cooking Network, the Outer Banks cable-television provider has hooked up with MSNBC.

MSNBC is a 6-month-old network, a product born after the July 1996 marriage of computer software giant Microsoft and NBC. The network features all of the resources of NBC News including global coverage from over 1,200 journalists at 25 worldwide news bureaus, local coverage from 215 broadcast affiliates and news programming from talking heads Tom Brokaw, Katie Couric, Bill Moyers and Bob Costas.

NBC says it chose Microsoft as a partner because of the company's understanding of the new generation of information seekers.

The cable network recently moved into new 110,000 square foot state-of-the-art digital facility in Secausas, N.J. In the new digs, the network will be able to expand the 14 hours of original programming.

MSNBC, Channel 24, is part of Falcon Cable's Sat Pac I and will be added to viewers' packages at no extra charge. ILLUSTRATION: Graphic

AT A GLANCE

Some of what you will see on MSNBC:

``Internight,'' a live, daily, one-hour news and talk program

that airs weeknights at 8.

``The News with Brian Williams,'' an hour-long news program

hosted by NBC's White House correspondent.

``The Site,'' a daily, hour-long program devoted to the digital

revolution.


by CNB