Virginian-Pilot


DATE: Monday, August 18, 1997               TAG: 9708180081

SECTION: LOCAL                   PAGE: B4   EDITION: FINAL 

SOURCE: BY MATTHEW DOLAN, STAFF WRITER 

DATELINE: CHESAPEAKE                        LENGTH:   99 lines




SOUTH NORFOLK PLAN: NEW NAMES, NEW FUTURE

How'd you like to live in ``Chesapeake's Hometown''?

Or shop in trendy ``SoNo''?

These proposed nicknames for South Norfolk are the cutesy parts of a detailed revitalization report that will be presented to the City Council on Tuesday.

The report, compiled by the Technical Assistance Team of the Virginia Downtown Development Association and released this month, includes dozens of other specific recommendations for improving the borough's tax base, community organizations and aesthetic appeal.

``This report was recommended by a panel of experts, so I don't think there would be a political risk to fund these projects,'' said Leo Johns, president of the Greater South Norfolk Business Consortium.

Civic and business leaders in South Norfolk have been waiting for this state report for months. Many of them have now decided to push a borough-only tax as a way to fund the report's suggestions, including hiring a full-time South Norfolk revitalization point-person.

``I think one contact person could be a great idea and expedite the process,'' said Allen Glanville, owner of Glanville Iron Works, adding that he waited years to qualify for business incentives in the borough's Enterprise Zone.

Glanville said the trouble historically has been that ``South Norfolk has been ignored for 30 years, though that's changing.''

Johns and other civic leaders would like the new position to be independent of the city.

``I think they are a little worried about losing control, which wouldn't happen,'' Johns said. ``But I want to make sure that South Norfolk doesn't become the dumping ground for the city, keeping it low-income.''

But it's unclear whether the council will fund these efforts or even allow the new tax.

``I think we are going to go through as many recommendations as we can Tuesday and help turn those into priorities,'' said Clarence V. Cuffee, assistant city manager. ``Sure, and I'll offer my opinion as to what is workable.''

Cuffee added that the idea of a South Norfolk revitalization contact person was a good idea, although he was unsure ``how you actualize it financially'' and whether the person should be a city employee. ILLUSTRATION: STEVE EARLEY/File photo

A revitalization plan, to be presented to the Chesapeake City

Council on Tuesday, includes dozens of recommendations. ``I want to

make sure that South Norfolk doesn't become the dumping ground for

the city,'' said Leo Johns, president of the borough's business

group.

COUNCIL REVIEW

The City Council will review the South Norfolk revitalization report

at its work session at 5 p.m. Tuesday in the fourth-floor training

room in City Hall.

SELECTED SUGGESTIONS

Suggestions from the revitalization team's report that South

Norfolk may pursue:

ECONOMIC DEVELOPMENT

A South Norfolk-employed revitalization staff person.

Sharing of parking lots downtown.

Updated city and state tax programs.

Updated city zoning and facade requirements.

A technology zone to support small business.

A market study produced by a local business school.

A plan to approach owners and potential renters of empty retail

and industrial sites.

Involvement of the Chesapeake Redevelopment and Housing

Authority.

ORGANIZATION

A staff member to address residential and commercial

development.

Visits to neighboring towns with commercial revitalization

organizations.

Organized crime prevention with businesses.

Free technical assistance from the state.

DESIGN

A local historic district and architectural review board.

Monetary incentives to encourage facade improvements.

Volunteer crews to paint and repair storefronts.

Borough entrance signs to promote identity.

Sidewalks, trees and pedestrian-scale historic lighting.

Maintenance of historic building rather than construction of new

ones.

A study of the possibilities for rerouting trucks.

PROMOTION

Borough entrance signs with motto ``Chesapeake's Home Town'' or

``SoNo.''

A new brochure promoting South Norfolk, describing available

programs and incentives.

Promotion of area history through schools. KEYWORDS: CHESAPEAKE CITY COUNCIL



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