DATE: Monday, September 29, 1997 TAG: 9709270133
SECTION: DAILY BREAK PAGE: E10 EDITION: FINAL
COLUMN: PEOPLE
LENGTH: 19 lines
Allen Iverson this week began shooting a major ad campaign for Reebok that'll hit the prints and air in November. The former Bethel High School standout will pitch his second signature b-ball shoe, The Answer, retailing for $120. The '76ers star's run-in with the law on pot and weapons charges seems not to have harmed his image. Indeed, may have enhanced it. Noted Nova Lanktree of Sports Celebrity Network: ``Ten years ago, this would have been the end of his endorsement career. Today, bad behavior is rewarded.''
ILLUSTRATION: Allen Iverson
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