UUSA brings CBS College Tour to campus for students' entertainment
By Netta S. Smith
Spectrum Volume 18 Issue 12 - November 9, 1995
More than 5,000 students enjoyed games and giveaways when the CBS College Tour came to campus November 2 and 3. The tour, which features games based on CBS television programs, provided entertainment and gifts for Virginia Tech students.
According to Sharon Yeagle, assistant to the vice president for Student Affairs, "The CBS College Tour is a perfect example of a way to provide new and innovative services to students at no cost to the university. Hosting events like this, which are funded by corporate sponsors, helps us achieve our restructuring goal of finding alternative funding for student services."
CBS and other sponsors bore all costs for the event, and even employed about 75 Tech students during their three days on campus.
The Virginia Tech Union was the local sponsor for the program, which is traveling to about 50 major universities throughout the country to promote CBS television programs. Allen Glick of University Unions and Student Activities said "It's a marketing program to expand CBS viewers and promote various products."
Students had a chance to compete for prizes in the five tents that contained mini versions of CBS game shows such as "The Price is Right." In addition to prizes such as board games, companies including Nestle, Campbell Soup, Walt Disney, MasterCard, MCI, Advil, Ocean Spray, and Loreal, gave away samples of their products, or T-shirts and water bottles imprinted with their logos.
At the end of the tour, a drawing will be held for a 1996 Ford Mustang.