VPIEJ-L 10/94

VPIEJ-L Discussion Archives

October 1994

=========================================================================
Date:         Mon, 3 Oct 1994 07:48:56 EDT
Reply-To:     "Charles R. Hurley" <churley@panix.com>
Sender:       Electronic Journal Publishing List <vpiej-l@vtvm1.cc.vt.edu>
From:         "Charles R. Hurley" <churley@panix.com>
Subject:      Re: Citing electronic publications
In-Reply-To:  <199409301229.IAA40033@ipe.cc.vt.edu>
 
Dear Mr. Collins:
 
        Try the following command: get TESLEJ-L APAGUIDE TESLEJ-L
It worked for me.
 
On Fri, 30 Sep 1994, Roger Collins wrote:
 
> On 28th September Maggi Sokolik wrote, re the APAGUIDE:-
>
> "It is available, I just retrieved it"..
>
> Well, I tried this morning (10.30AM Sept 29th) and got the "not yet available"
> message...Could it be that the LISTSERV at Berkeley is generating different
> responses for internal and external clients ? ( I note that Maggi's
> address is:-    ...@uclink.berkeley.edu  ).
>
> Roger Collins
> U.C.C.
> Kamloops, B.C.
> CANADA
>
C. Hurley
% --
% Charles R. Hurley                                 Phone: (212) 633-3759
% Publishing Technologies Coordinator (TeX Projects)  Fax: (212) 633-3685
% Elsevier Science Inc.                            E-mail: churley@panix.com
% 655 Avenue of the Americas, New York, N.Y. 10010-5107
=========================================================================
Date:         Mon, 3 Oct 1994 07:49:16 EDT
Reply-To:     Robin Cover <robin@utafll.uta.edu>
Sender:       Electronic Journal Publishing List <vpiej-l@vtvm1.cc.vt.edu>
From:         Robin Cover <robin@utafll.uta.edu>
Subject:      Ordering APAGUIDE
 
The listserver might be whacky, but you might try what I did, after
having my first request fail.  Use the hyper-precise syntax
like "get teslej-l apaguide teslej-l" (or whatever: I forget the
details), but use the third element that's hardly ever required on
VM/CMS systems.  That repeated specification made the difference:
the guide came on my second request.  Your mileage may vary.
Can't prove that there's actually any magic in the full spec.
 
r
=========================================================================
Date:         Mon, 3 Oct 1994 07:50:11 EDT
Reply-To:     "Mr. Ian Pitchford" <i.pitchford@sheffield.ac.uk>
Sender:       Electronic Journal Publishing List <vpiej-l@vtvm1.cc.vt.edu>
From:         "Mr. Ian Pitchford" <i.pitchford@sheffield.ac.uk>
Subject:      IPN: Request for editors and contributors
 
------ Forwarded Message Follows -------
Date sent:      Tue, 27 Sep 1994 15:32:48 -0500 (EST)
From:           ssulliva@OPAL.TUFTS.EDU (Sean Sullivan)
Subject:        IPN: Request for editors and contributors
Send reply to:  ssulliva@OPAL.TUFTS.EDU (Sean Sullivan)
 
The Interpsych Newsletter (IPN) is currently looking for editors and
contributors.  Both these postitions are described below.  As Interpsych
grows and expands in membership and function, we believe this newsletter
will be a central resource and will play an integral role in providing
cohesion between the different branches of the organization and its members.
 We look forward to working with Interpsych in defining and shaping the way
the internet is used in the next millenia.
 
Please do not post this message to any other list as we will be posting a
variant of it to the superlist later in the week.
 
Editors:
 
Editors will be required to work on the newsletter on a regular basis.
Current plans are for the newsletter to be distributed on a monthly basis
and then move to a twice monthly format in the very near future. If you are
interested in working as an editor, please email me stating your interest
and outlining any relevant experience that you have had.  If you are
interested in working on a specific section, please specify which section
you are interested in working on (they are listed below).  However, as the
newsletter is currently in flux, specific committments cannot be made to
certain sections.
 
Contributors:
 
Contributors will work on an irregular basis as the needs of the newsletter
and their expertise dictate.  If you are interested in writing for any of
the sections mentioned below (or are interested in writing for the
newsletter with no specific section in mind), please email me outlining your
interest and relevant experience.
 
The following is a breakdown of what will be contained in the newsletter:
 
SECTION 0: Index
 
SECTION 1:  Mental health news
 
This section contains short articles on recent developments in the field
of mental health and relevant newstories.
 
SECTION 2:  Interpsych Update
 
This section serves both to keep people informed and also encourage
people to become active in the organization. This section contains two
general article types:
 
a) Short articles discussing current work being done at Interpsych,
 progress that has been made in plans etc.
 
b) Special Interest Groups (SIGs): This section contains short
summarizations of a topic of recent discussions in 4-6 SIGs.  The groups
will contribute on a rotating basis.  This section will also list new
SIGs  that have been created.
 
SECTION 3: Resource update
 
This section will describe a new site/resource and what it contains.  The
aim of this section is to encourage the use of resources currently
available on the net.
 
SECTION 4:  Research
 
This section has three subsections:
 
 a) a listing of the tables of contents of Interpsych's journals
 b) A "Call for collaborators"
 c) Articles
 
SECTION 5: Miscellaneous
 
This section will contain a general internet column and any other
contributions that do not fall into other categories.
 
SECTION 6: Calendar/announcements
 
This section lists conferences (physical/electronic) relevant to the
Interpsych audience and makes announcements.
 
SECTION 7:  Employment
 
 a) a subsection advertising jobs
 b) a subsection of people looking for work
 
SECTION 8: Letters
 
Sean P. Sullivan
Editor-In-Chief, Interpsych Newsletter
=========================================================================
Date:         Mon, 3 Oct 1994 07:50:25 EDT
Reply-To:     mark@csc.albany.edu
Sender:       Electronic Journal Publishing List <vpiej-l@vtvm1.cc.vt.edu>
From:         mark@csc.albany.edu
Subject:      Re: citation standards for e-journals
 
Perhaps citation standards should depend in part on how the journal
is packaged.
 
If a journal is distributed in graphical format, with consecutively
numbered pages throughout the volume, then it could (and I contend
should) be referenced by volume and page numbers, precisely as one
would reference an article in a print journal.
 
After all, citations for articles in print journals generally do not
contain information about the publisher. One is expected to look that
up, if necessary.
 
--Mark
--------------------------------------------------------------------------
Mark Steinberger       | Editor in Chief, New York Journal of Mathematics
Dept. of Math. & Stat  |
SUNY at Albany         |   http://nyjm.albany.edu:8000/nyjm.html
Albany, NY 12222       |   gopher nyjm.albany.edu 1070
mark@sarah.albany.edu  |   ftp to nyjm.albany.edu in /pub/nyjm
--------------------------------------------------------------------------
=========================================================================
Date:         Mon, 3 Oct 1994 07:50:43 EDT
Reply-To:     "Charles R. Hurley" <churley@panix.com>
Sender:       Electronic Journal Publishing List <vpiej-l@vtvm1.cc.vt.edu>
From:         "Charles R. Hurley" <churley@panix.com>
Subject:      Help on SGML.
 
To all concerned:
 
        I am in the process of learning SGML.  Can a kind soul please send
me a fully compliant SGML document.  One that includes the three major parts
of a SGML document: first the SGML Declaration, second the Document Type
Declaration (set), and finally the Document Instance.  I prefer one that does
not call the various parts externally, but includes all subparts (i.e., the
Reference Concrete Syntax, the markup declaration, etc.).  Of all the books I
read on SGML, I have never seen an example of a full SGML document.  I seen
many examples of DTD's, document instances, and of course the Reference
Concrete Syntax, but I've never seen them put together into one complete SGML
electronic document (file).  This is what I seek.  If you know of an FTP site
where such files exist please tell me.  However, please make sure that they
do exist.  All help in my education will be heartly appreciated.  My
e-address is below (and above I assume).
 
Thank you all,
C. Hurley
 
PS: The document can be on any subject, from beer nuts to specifications on
the Space Shuttle.
% --
% Charles R. Hurley                                 Phone: (212) 633-3759
% Publishing Technologies Coordinator (TeX Projects)  Fax: (212) 633-3685
% Elsevier Science Inc.                            E-mail: churley@panix.com
% 655 Avenue of the Americas, New York, N.Y. 10010-5107
=========================================================================
Date:         Mon, 3 Oct 1994 07:51:01 EDT
Reply-To:     Margaret E Sokolik <msokolik@uclink.berkeley.edu>
Sender:       Electronic Journal Publishing List <vpiej-l@vtvm1.cc.vt.edu>
From:         Margaret E Sokolik <msokolik@uclink.berkeley.edu>
Subject:      Getting Files (APAGUIDE)
 
Re: the problems with TESLEJ-L's filelist--there was a conflicting file on
the same listserver. The other list had a file called * A*, (with 0
filerecords) which means that any filerequest with the second name beginning
with *A* would get a message sent out saying it wasn't ready yet. The
offending file has been removed, and I have tried retrieving TESLEJ-L
APAGUIDE without specifying the listname and it arrives safely. Thanks
for your help--as it turns out, this other list on CMSA is a big problem.
 
= = = = = = = = = = = = = = = = = = =
 
Maggi Sokolik, Editor
TESL-EJ
msokolik@uclink.berkeley.edu
 
= = = = = = = = = = = = = = = = = = =
=========================================================================
Date:         Wed, 5 Oct 1994 15:45:55 EDT
Reply-To:     Bing Wen <wenbing@statcan.ca>
Sender:       Electronic Journal Publishing List <vpiej-l@vtvm1.cc.vt.edu>
From:         Bing Wen <wenbing@statcan.ca>
Subject:      Re: Help on SGML. (fwd)
In-Reply-To:  <9410032357.aa11780@stcgate.statcan.ca> from "Pascal Vincent
              CALARCO" at Oct 3, 94 11:56:17 pm
 
This book might be of some help:
 
        Bryan, Martin
          SGML: an author's guide to the Standard Generalized
          Markup Language
 
 
You shall be able to find fully compliant SGML documents there.
 
 
Bing Wen
Statistics Canada Library
/* I speak for myself only */
=========================================================================
Date:         Thu, 6 Oct 1994 08:19:09 EDT
Reply-To:     irex <irex@info.irex.org>
Sender:       Electronic Journal Publishing List <vpiej-l@vtvm1.cc.vt.edu>
From:         irex <irex@info.irex.org>
Subject:      IREX Grant Opportunities for US Scholars and Institutions
 
        ***       IREX ANNOUNCES 1995-1996 ACADEMIC PROGRAMS       ***
 
American scholars in the humanities and social sciences are encouraged to
apply for the programs described below; eligibility requirements vary by
program. Please contact IREX for further information on these and other
programs.
 
                   International Research & Exchanges Board
                             1616 H Street, NW
                            Washington, DC 20006
                  Tel: (202) 628-8188    Fax: (202) 628-8189
                        E-mail: irex%irexmain@irex.org
                        gopher: info.irex.org, port 70
 
 
 
 
                   Individual Advanced Research Opportunities
                     Application deadline: November 1, 1994
 
Research placement and access for predoctoral and postdoctoral scholars at
institutions in the host country for a period of 2-12 months. Regions:
Baltic States, Central & Eastern Europe, Mongolia, Newly Independent
States.
 
 
                              Research Residencies
                    Application deadline: November 1, 1994
 
Research Residents spend 9-12 months in the host region/country pursuing
individual research and improving language skills. IREX requires Research
Residents to submit quarterly reports on developments in the local
academic and policy communities. Regions: Albania, Baltic States, Croatia,
Macedonia, Newly Independent States, Slovenia, Slovakia.
 
 
                            Bulgarian Studies Seminar
                      Application deadline: November 1, 1994
 
One-month fellowships for American scholars wishing to improve their
knowledge of the Bulgarian language and culture. The seminar, held in
Sofia during the month of July, consists of lectures on Bulgarian
language, history, culture, and literature. Topics vary each year to
complement the needs and interests of each group of scholars. Region:
Bulgaria.
 
 
                Special Projects in Library and Information Science
                      Application deadline: January 15, 1995
 
Opportunities for support of librarians, archivists, and information
specialists pursuing projects relating to Central and Eastern Europe and
Eurasia. Regions: Baltic States, Central & Eastern Europe, Newly
Independent States.
 
 
                                 Special Projects
                        Application deadline: March 1, 1995
 
Financial support for collaborative projects in the study of Central and
Eastern Europe and Eurasia. Proposals from all disciplines in the
humanities and social sciences are welcome. All projects must involve
American and non-American participants from one or more of the eligible
countries. Regions: Baltic States, Central & Eastern Europe, Newly
Independent States.
 
 
                             Short-Term Travel Grants
  Application deadlines: October 1, 1994; February 1, 1995; and June 1, 1995
 
IREX offers travel grants for scholarly projects focusing on Central and
Eastern Europe, Eurasia, and Mongolia. Support is available for brief
visits (1-2 weeks) for individuals who do not require administrative
assistance from IREX. Regions: Baltic States, Central & Eastern Europe,
Mongolia, Newly Independent States.
 
 
   US Host Universities for Graduate Students from Eurasia and the Baltics
            [Edmund S. Muskie and Freedom Support Act Fellows]
                   Application Deadline: January 27, 1995
 
These Fellowships are funded through the US Information Agency and
administered by IREX and three other organizations to bring graduate
students from the countries of Eurasia and the Baltics for one- and
two-year, degree and non-degree programs in professional fields. IREX
accepts proposals from US universities with masters-level programs in
economics, journalism/mass communications, and library and information
science to serve as host universities for approximately 90 fellows.
 
 
          US Host Institutions for Teaching Assistants from Russia
                (Russian Teaching Assistants Program-RTAP)
                  Application deadline: October 7, 1994
 
RTAP, a new program funded by the Fulbright Teacher Exchange Branch of the
US Information Agency, matches Russian Teaching Assistants with US two-
and four- year academic institutions. US host institutions may apply to
receive teaching assistants for either a six- or eight- month program.
Russian participants are recent graduates of pedagogical institutes and
primarily specialists in the field of English. The TAs may also serve as
resource persons in departments of Russian language and culture, either as
occasional lecturers in courses related to Russian language, society, and
culture. In addition to serving as a TA, the Russian participants will
enroll in two to three courses per semester to broaden their understanding
of their fields of specialization and/or American culture and society.
=========================================================================
Date:         Thu, 13 Oct 1994 08:18:01 EDT
Reply-To:     Margaret E Sokolik <msokolik@uclink.berkeley.edu>
Sender:       Electronic Journal Publishing List <vpiej-l@vtvm1.cc.vt.edu>
From:         Margaret E Sokolik <msokolik@uclink.berkeley.edu>
Subject:      TESL-EJ: Call for Manuscripts
 
           ***Please Repost, Print, and Circulate***
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
   ** Do you want your writing to get worldwide circulation in
      a recognized professional journal?
 
TESL-EJ, an electronic journal for English as a Second/Foreign Language
professionals, is now read in 47 countries by thousands of readers. We
have 1100 subscribers and an estimated 3,000 users via gopher and ftp.
These numbers are growing daily.
 
TESL-EJ welcomes work in a variety of areas:  ESL/EFL pedagogy, research,
applied linguistics, and related fields. We are registered with the U.S.
Library of Congress, and we are fully refereed.
 
   ** Do you want to get your paper published quickly?
 
In most cases, we can promise a publication decision within four weeks.
Our reviewers provide detailed information for revision, when necessary.
We especially encourage graduate students and new scholars to submit
their work.
 
Our Editorial Board includes (just a sample): Zoltan Dornyei, Robert
Kaplan, Claire Kramsch, P. B. Nayar David Nunan, Jack Richards, John
Schumann, Larry Selinker, Bernard Spolsky, Roland Sussex, Andrew
Littlejohn, Barbara Kennedy
 
Subscriptions are free. Questions about submitting your work  or
subscribing should be sent to:
= = = = = = = = = = = = = = = = = = =
Maggi Sokolik, Editor
TESL-EJ
msokolik@uclink.berkeley.edu
= = = = = = = = = = = = = = = = = = =
=========================================================================
Date:         Thu, 13 Oct 1994 11:21:09 EDT
Reply-To:     Bing Wen <wenbing@statcan.ca>
Sender:       Electronic Journal Publishing List <vpiej-l@vtvm1.cc.vt.edu>
From:         Bing Wen <wenbing@statcan.ca>
Subject:      Re: SGML/HTML conversion
In-Reply-To:  <pine.3.89.9410121509.a22364-0100000@class.class.org> from
              "Manatt" at Oct 12, 94 03:30:01 pm
 
I believe there are commercial packages available on the market. But if
the format of your documents is not complicated, you can write a WP or
Word macro to do the conversion. If you know UNIX, you can write a sed script
to do it.
 
> Does anyone know about conversions back and forth between SGML and HTML?
>
> Teresa White
> Information Services
> Manatt, Phelps & Phillips
> Voice: (310) 312-4000 x108
=========================================================================
Date:         Fri, 14 Oct 1994 08:12:46 EDT
Reply-To:     "Jon P. Knight" <j.p.knight@lut.ac.uk>
Sender:       Electronic Journal Publishing List <vpiej-l@vtvm1.cc.vt.edu>
From:         "Jon P. Knight" <j.p.knight@lut.ac.uk>
Subject:      Re: SGML/HTML conversion (fwd)
 
I'm not on this list (maybe I should be!); a friend forwarded me the
extract below, so this might be a bit out of date now.
 
Forwarded message:
> I believe there are commercial packages available on the market. But if
> the format of your documents is not complicated, you can write a WP or
> Word macro to do the conversion. If you know UNIX, you can write a sed script
> to do it.
>
> > Does anyone know about conversions back and forth between SGML and HTML?
 
As part of the Project ELVYN research project
<url:http: elvyn="" hill.lut.ac.uk="" teststuff=""></url:http:> (that URL is ``temporary'' so
don't use it for long term citations and links) I implemented a CoST
(Copenhagen SGML Tool) script to translate articles conforming to a
publisher's full SGML DTD into HTML documents.  It was fairly painless,
but then I'm a code junkie; it might not be the sort of thing you're after
if you've not done any programming.
 
The main thing I though I should point out is that with CoST (and
practically any other system out there), you need to hack something up for
each DTD you use.  If you've only got one DTD and it doesn't change then
you'll be fine.  Otherwise expect to have to rehash the code for each DTD
or varient of the same DTD.  This is one BIG reason why all publishers
considering electronic journals and books using SGML should be locked
together in a small, dark room until they agree on a common DTD.  If
libraries and other users have to handle multiple DTDs (and, even worse
IMHO, multiple bits of processing software), electronic documents will
never fly (well, not from traditional publishers anyway).
 
Jon
=========================================================================
Date:         Fri, 14 Oct 1994 08:13:23 EDT
Reply-To:     Rebecca Pressman <rebeccap@eden.rutgers.edu>
Sender:       Electronic Journal Publishing List <vpiej-l@vtvm1.cc.vt.edu>
From:         Rebecca Pressman <rebeccap@eden.rutgers.edu>
Subject:      New LIS Electronic Journal
 
 
Announcement of a New Refereed Electronic Journal:
 
STANDPOINTS:
the electronic journal of information contexts
 
                                Edited by Kathleen Burnett and Hur-Li Lee
                                Technical editor, Rebecca Pressman
 
        The theme of the 1994 ALISE (Association of Library and Information
Science Education) conference in Los Angeles, "Intellectual Diversity:
Cross Disciplinary Connections and Perspectives" reflects the growing interest
library educators have in acknowledging the urgent need for broader and more
diversified approaches to library and information studies.  Among the
topics discussed at the conference were various perspectives--such as
multiculturalism and feminist stand point theory--and alternative research
methodologies--such as ethnography. While these perspectives and approaches
are not new to the field, the  conference amplified voices which were
previously only whispers buried in the chatter.
 
        The cry for change in our field has permeated the professional
literature.  The scholarly literature, however, has been slow in responding.
For example, on one hand, many librarians have questioned the persistence of
status and pay inequities in librarianship; on the other hand, very few
studies have so far incorporated solid feminist theory into scholarly inquiry.
One barrier that prevents researchers from generating such scholarship
is lack of incentive. Positivist models still dominate the research
paradigms of the field. Researchers are reluctant to engage in
projects that employ alternative perspectives due to perceived
difficulties in obtaining funding and scholarly recognition.
Qualitative studies may not be valued by positivist reviewers and
therefore be rejected for publication. Tenure committees may not look
favorably on less well-established methodologies and may be suspicious
of interdisciplinary efforts.
 
        Some of us who attended the 1994 ALISE conference see the need for
creating a new forum that will provide an open environment for different
voices representing a variety of points of view on and approaches to a wide
range of concerns in the library and information field.  We plan to publish
+Standpoints: the Electronic Journal of Information Contexts+. This
refereed electronic journal will be interdisciplinary, rather than
disciplinary, and inclusive, rather than exclusive, in nature. It
welcomes any sound research that deals with issues related to
information contexts. Preference will be given to those studies taking
non-traditional perspectives and/or approaches; to studies asking
questions starting from lives of a wider variety of people; and to
studies exhibiting interdisciplinarity. It is the sincere hope of the
editors that the publication of this journal will add diversity to our
field and contribute to its scholarly development.
 
        +Standpoints: the Electronic Journal of Information Contexts+ will
be published quarterly. Kathleen Burnett and Hur-Li Lee, both affiliated with
the School of Communication, Information, and Library Studies, Rutgers
University, will serve as co-editors. Publication of the first issue is
tentatively set for January 1995.  Each issue will consist of two general
sections, one for scholarly articles, and another for book reviews and
letters. Primary distribution of  +Standpoints+ will be through a WorldWideWeb
server. Unlike many first-generation electronic journals, we encourage
multimedia submissions in html format.
 
        We are also seeking Associate Editors. Those interested in submitting
manuscripts or serving as associate editors should contact Kathy at
kburnett@gandalf.rutgers.edu and Hur-Li at hurlee@eden.rutgers.edu, or
send snail-mail to the attention of the editors at:
 
Rutgers University
School of Communication, Information & Library Studies
4 Huntington St.
New Brunswick, New Jersey 08903
 
        Subscription information will be forthcoming prior to the
publication of the first issue.  Meanwhile, we welcome any suggesions
or comments.
 
=========================================================================
Date:         Mon, 24 Oct 1994 08:36:48 EDT
Reply-To:     Micheal Strangelove <mstrange@fonorola.net>
Sender:       Electronic Journal Publishing List <vpiej-l@vtvm1.cc.vt.edu>
From:         Micheal Strangelove <mstrange@fonorola.net>
Subject:      How to Advertise on the Internet NOW AVAILABLE
 
For Immediate Release: October 22, 1994
 
Strangelove Press publishes
HOW TO ADVERTISE ON THE INTERNET:
An Introduction to Internet-Facilitated Marketing and Advertising
 
On Friday October 21, 1994 Strangelove Press delivered hundreds of
copies of the long awaited book, HOW TO ADVERTISE ON THE
INTERNET, to the main postal station in Ottawa, Ontario. Over a year
in writing and research went into the production of the book, which
suffered a delay due to a wrist injury (carpal tunnel syndrome) in the
right hand of the book's primary author, Michael Strangelove. Within a
few days customers who have waited patiently over the past months will
be receiving the first book on the basics of Internet-facilitated
advertising.
 
HOW TO ADVERTISE ON THE INTERNET is co-authored by
Michael Strangelove, publisher of THE INTERNET BUSINESS
JOURNAL, and the Journal's Editor-in-Chief, Aneurin Bosley. Written
by the Publisher and Editor of the oldest publication for the commercial
Internet community, HOW TO ADVERTISE ON THE INTERNET is
destined to be the definitive teaching tool and reference work for the
Internet advertising and marketing industry. Designed to be both a how-
to manual and an industry reference source, this book contains the
following:
 
        27 resources and services for tracking Internet demographics
        7 key tactics for marketing through online conferences
        150 Internet resources for advertising and marketing
        17 Internet advertising tools explained
        144 visual images from the Internet
        138 Internet stores and products
 
This comprehensive guide features the largest directory of Internet
advertising and marketing agencies available anywhere in print as well
as a directory of 182 Internet trainers and consultants.
 
HOW TO ADVERTISE ON THE INTERNET also includes a major
theoretical exploration of the Internet as a catalyst for a paradigm sift
and explains how this shift will change the nature of business and
advertising as we approach the third millennium. In keeping with the
golden rule of Internet advertising -- give back something of value to
the community -- the publisher has made this essay freely available to
the Internet (send e-mail to mstrange@fonorola.net with the message
PARADIGM SHIFT in the subject line, or gopher to fonorola.net).
 
HOW TO ADVERTISE ON THE INTERNET is a pro-active measure
intended to educate the commercial Internet community on how to
conduct business on the Net and profit from interacting with Internet
consumers. In simple language free of both the technical jargon of the
Internet and the industry jargon of marketers, this book explains
advertising tools and techniques that respect Internet cultural norms.
Readers will learn how to profit from the Internet while also positively
contributing to the development of cyberspace as a public resource. The
authors have no wish to support the rise of "door-to-door" salespeople
in cyberspace and have therefore intentionally censored information
from this book on firms that sell Internet e-mail addresses and consult
in bulk unsolicited e-mail advertising.
 
A year ago, when we announced our intention to publish a book on how
to advertise on the Internet, our e-mail boxes where flooded with
thousands of letters from the Internet community expressing concern for
the protection of the unique cultural ethos of the Internet. We have
made every effort to ensure that this book is a landmark of the new era
of responsible commercial activity in cyberspace.
 
Michael Strangelove
CEO
Strangelove Internet Enterprises, Inc.
 
REVIEW COPIES
Review copies are available on request to mstrange@fonorola.net.
Please provide full postal address and name of publication in which the
review will appear.
 
How to Advertise on the Internet
ISSN 1201-0758
Michael Strangelove
with Aneurin Bosley, Editor in Chief,
The Internet Business Journal
October 1994
211 pages + i-xi (8 1/2 x 11 format)
$49.50 (US and CND)
Overseas orders add $10 US for postage.
 
Prepaid orders only -- cheques only
Payable to:
Strangelove Press
208 Somerset Street East, Suite A
Ottawa, Ontario, K1N 6V2 CANADA
Tel: 613-565-0982  --  Fax: 613-569-4433
Mstrange@fonorola.net
 
Shipping and handling and all taxes included.
Call for discounts on orders of five or more copies.
 
TABLE OF CONTENTS IN BRIEF
 
Chapter
1               Introduction
2               Internet Demographics
3               Frequently Asked Questions about Internet Advertising
4               Marketing Through Online Conferences
5               Internet Advertising Tools
6               Mosaic: The Killer Internet Marketing Application
7               Selling Through Internet Classified Ads
8               Reaching a Local Market on the International Net
9               Creating an Online Marketing Plan
10              The Costs of Internet Advertising
11              The Dangers of Internet Advertising
12              Unsolicited E-Mail
13              Competitive Intelligence in Cyberspace
14              Selling Sex in Cyberspace
15              Demonstrating Products Online
16              Marketers on Internet Marketing
17              Forums for Online Marketers
18              Internet Shoppers Speak Out
19              Directory of Internet Advertising and Marketing Agencies
20              Products on the Net: A Visual Survey
21              Directory of Internet Consultants and Trainers
22              The Internet as Catalyst for a Paradigm Shift
___________________________________________________
For a complete table of contents, Gopher to fonorola.net or send e-mail
to mstrange@fonorola.net with the message FULL TOC in the subject
line.
 
WORKSHOP
Marketing and Advertising on the Internet -- November 10, 1994
Ottawa, Ontario CANADA
A half day workshop with Michael Strangelove. For complete
information, contact info@phoenix.ca
___________________
END OF FILE
=========================================================================
Date:         Mon, 24 Oct 1994 08:38:33 EDT
Reply-To:     IAN.WORTHINGTON@classics.utas.edu.au
Sender:       Electronic Journal Publishing List <vpiej-l@vtvm1.cc.vt.edu>
From:         IAN.WORTHINGTON@classics.utas.edu.au
Subject:      *ELECTRONIC ANTIQUITY* 2, 3
 
As a subscriber to *Electronic Antiquity* you are now being contacted
to let you know that Volume 2 Issue 3 (October 1994) is now available.
A list of contents and access instructions follow.
 
*ELECTRONIC ANTIQUITY:
COMMUNICATING THE CLASSICS*
 
ISSN 1320-3606
 
Peter Toohey (Founding Editor)
Ian Worthington (Editor)
 
EDITORIAL BOARD
 
Jenny Strauss-Clay (Virginia)
Elaine Fantham (Princeton)
Joseph Farrell (Pennsylvania)
Sallie Goetsch (Michigan)
Mark Golden (Winnipeg)
Peter Green (Austin)
William Harris (Columbia)
Brad Inwood (Toronto)
Barry Powell (Wisconsin)
Harold Tarrant (Newcastle, NSW)
 
VOL. 2 ISSUE 3 - OCTOBER 1994
 
(01) LIST OF CONTENTS
 
(02) ARTICLES
 
McDonald, James, 'Suppplementing Thucydides' Account of the
        Megarian Decree'
Withers, Paul, 'Composing Tragedies in the Greek Style'
 
(03) REVIEWS
 
Bishop, J., 'A.J. Boyle (ed), *Roman Epic*'
Clarke, J., 'R.J. Edgeworth, *The Colors of the Aeneid*'
Harrison, G.W.M. 'A. Lintott, *Imperium Romanum*'
 
(04) EMPLOYMENT
 
ENGLAND:
 
Chair in Ancient History,
        University of Manchester
 
NEW ZEALAND:
 
Lecturer in Classics,
        University of Canterbury, Christchurch
 
USA:
 
Asst. Professor in Women's Studies
        University of California, Irvine
 
(05) KEEPING IN TOUCH
 
Conference:
Israel Society for the Promotion of Classical Studies
        (call for papers)
 
Electronic Forums & Repositories for the Classics
        by Ian Worthington
 
(06) GUIDELINES FOR CONTRIBUTORS
 
*Electronic Antiquity* Vol. 2 Issue 3 - October 1994
edited by Peter Toohey and Ian Worthington
antiquity-editor@classics.utas.edu.au
ISSN 1320-3606
------------------------
 
A general announcement (aimed at non-subscribers) that
the journal is available will be made in approximately 12
hours time over the lists - as a subscriber you will be
automatically contacted in advance when future issues
are available.
 
The editors welcome contributions (all articles will be refereed,
however a section - *Positions* - will exist for those wishing
to take a more controversial stance on things).
 
HOW TO ACCESS
 
Access is via gopher or ftp.
The journal file name of this issue is 2,3-October1994.
Previous issues may also be accessed in the same way.
 
GOPHER:
 
-- info.utas.edu.au and through gopher:
-- open top level document called Publications
-- open Electronic Antiquity.
-- open 2,3-October1994
-- open (01)contents first for list of contents, then other files as appropriate
 
FTP:
 
-- FTP.utas.edu.au (or ftp.info.utas.edu.au)
        --> departments --> classics --> antiquity.
-- In Antiquity you will see the files as described above.
 
Since a few people had problems accessing the journal via ftp,
here are the stages in more detail:
 
at your system prompt: FTP
at the subsequent prompt: open FTP.utas.edu.au
at login prompt: anonymous
at password: your username (which won't show)
then: cd departments
then: cd classics
then: cd antiquity
then: ls -l
then: cd 2,3-October1994
then: ls -l
   You will now have a list of the various directories (the 'd'
   beginning each line 'drwx....' indicates you're dealing with
   a directory)
then: cd (into whichever directory you want)
then: ls -l
   If the first character in the line is not 'd', you've got a file.
   Use the 'get' command plus the file name to download.  If you're
   still in a directory, use the 'ls-l' command to list its contents.
        Use 'get' to transfer files.
 
To move back up the directory tree:
 
type: cdup
then: ls -l
 
And repeat the process.
 
If still having trouble, try, once you have the directory list for
the journal:
 
Type (for example)       cd (01)Contents
Your response should be 'CWD command successful', but no list.
Type                     ls-l
Your response should be in a form such as:
-rw-rw-r--1  1689  77030  DATE  TIME contents
Type  get contents
and you should have a copy.
 
A final alternative if a space is magically inserted in the parenthesis
of the file number is to specify:
 
CD ./(01)Contents
 
Please also be very careful when ftping *not* to leave *any* spaces
in file names or make typos.
 
The best way to access the journal (in terms of both ease and
time) is by gopher, and we would urge you to do so.  The
structure of the journal is also more easily recognisable on gopher.
 
Queries and contributions may be directed to the editors at:
antiquity-editor@classics.utas.edu.au
 
Peter Toohey (ptoohey@metz.une.edu.au)
Ian Worthington (ian.worthington@classics.utas.edu.au)
 
(end)
==============
 
 __--_|\
/  oz    \
\__.--._/
        V
       tas
 
Ian Worthington,
Department of Classics,
University of Tasmania,
Hobart, Tasmania 7001,
Australia.
Tel. (002) 20-2294 (direct)
Fax (002) 20-2288
e-mail:  Ian.Worthington@classics.utas.edu.au
 
James Powell ... Library Automation, University Libraries, VPI&SU
1-4986       ... JPOWELL@VTVM1.CC.VT.EDU
             ... jpowell@borg.lib.vt.edu - NeXTMail welcome here
             ... Owner of VPIEJ-L, a discussion list for Electronic Journals
Archives: http://borg.lib.vt.edu:80/   gopher://oldborg.lib.vt.edu:70/
          file://borg.lib.vt.edu/~ftp
=========================================================================
Date:         Tue, 25 Oct 1994 08:25:06 EDT
Reply-To:     "ADLC000, Marcos Silva, McGill University" <adlc@musica.mcgill.ca>
Sender:       Electronic Journal Publishing List <vpiej-l@vtvm1.cc.vt.edu>
From:         "ADLC000, Marcos Silva, McGill University" <adlc@musica.mcgill.ca>
Subject:      Re: How to Advertise on the Internet NOW AVAILABLE
In-Reply-To:  In reply to your message of MON 24 OCT 1994 08:36:48 EDT
 
Is it just me or does anyone else resent the use of this list
by Michael Strangelove to promote and sell his products?
>
>Strangelove Press publishes
>HOW TO ADVERTISE ON THE INTERNET:
>An Introduction to Internet-Facilitated Marketing and Advertising
>
 
 
QUIT
=========================================================================
Date:         Wed, 26 Oct 1994 16:58:38 EDT
Reply-To:     Julie Mangin <jmangin@nalusda.gov>
Sender:       Electronic Journal Publishing List <vpiej-l@vtvm1.cc.vt.edu>
From:         Julie Mangin <jmangin@nalusda.gov>
Subject:      Re: How to Advertise on the Internet NOW AVAILABLE (fwd)
 
 
 
---------- Forwarded message ----------
Date: Tue, 25 Oct 1994 09:04:43 -0400 (EDT)
From: Julie Mangin <jmangin@nalusda.gov>
To: "ADLC000, Marcos Silva, McGill University" <adlc@musica.mcgill.ca>
Subject: Re: How to Advertise on the Internet NOW AVAILABLE
 
 
 
On Tue, 25 Oct 1994, ADLC000, Marcos Silva, McGill University wrote:
 
> Is it just me or does anyone else resent the use of this list
> by Michael Strangelove to promote and sell his products?
> >
> >Strangelove Press publishes
> >HOW TO ADVERTISE ON THE INTERNET:
> >An Introduction to Internet-Facilitated Marketing and Advertising
 
In light of the fact that Harper/Collins is releasing a book by the
notorious "Green Card" lawyers on advertising on the Internet, I was very
interested to hear about Dr. Strangelove's book.  I wonder if it will be
more sensitive to the culture of the Internet and of Usenet than Canter
and Siegel's approach.  So, I guess I'm not disturbed that Dr.
Strangelove used VPIEJ-L to announce his book.  So far, it's the only one
of the lists or newsgroups to which I belong that I have seen it
mentioned.  Altogether a more civilized approach than the "spamming" of
the net that Canter & Siegel did with the green card ad.
 
%*%*%*%*%*%*%*%*%*%*%*%*%*%*%*%*%*%*%*%*%*%*%*%*%*%*%*%*%*%*%*%*%*%*%*
Julie Mangin
Head, Collections Management Section   Internet:  jmangin@nalusda.gov
Document Delivery Services Branch
USDA, National Agricultural Library    Telephone: (301)504-5879
Beltsville MD  20705
=========================================================================
Date:         Wed, 26 Oct 1994 17:01:37 EDT
Reply-To:     GEDYER@oup.co.uk
Sender:       Electronic Journal Publishing List <vpiej-l@vtvm1.cc.vt.edu>
From:         GEDYER@oup.co.uk
Subject:      Re: How to Advertise on the Internet NOW
 
>Is it just me or does anyone else resent the use of this list
>by Michael Strangelove to promote and sell his products?
>>
>>Strangelove Press publishes
>>HOW TO ADVERTISE ON THE INTERNET:
>>An Introduction to Internet-Facilitated Marketing and
Advertising
 
 
I personally was pleased to hear about Michael Strangelove's new
book. However, I believe the key to whether a message such as his
should be posted on to any particular list is whether it is
relevant to the *majority* of list members. There are a number of
lists (e.g. INET-MARKETING and HEP2-L) which are specifically
devoted to Internet Marketing and I imagine Michael posted his
message to these and received a warm welcome.
 
Lists such as VPIEJ are a more of a grey area. I haven't done an
analysis of the membership of this list, but I suspect that the
largest single group of members are librarians, most of whom are
unlikely to be getting involved in advertising on the Internet
themselves.
 
Perhaps just a two line message and contact details on lists such
as these in future, Michael. What do others think?
 
Richard Gedye
Oxford University Press
gedyer@oup.co.uk
=========================================================================
Date:         Thu, 27 Oct 1994 08:19:06 EDT
Reply-To:     "Michael R. Boudreau" <boudreau@ux1.cso.uiuc.edu>
Sender:       Electronic Journal Publishing List <vpiej-l@vtvm1.cc.vt.edu>
From:         "Michael R. Boudreau" <boudreau@ux1.cso.uiuc.edu>
Subject:      Re: How to Advertise on the Internet NOW
 
>I suspect that the
>largest single group of members are librarians
 
I wonder why anyone would suspect this.
 
As for Strangelove's book, it does seem relevant to the topic of electronic
publishing (advertising is a kind of publication, after all)...although
perhaps a less "commercial" seeming message might have gone over better.
 
--Michael Boudreau
University of Illinois Press
=========================================================================
Date:         Fri, 28 Oct 1994 13:32:27 EDT
Reply-To:     Raleigh Muns <srcmuns@umslvma.umsl.edu>
Sender:       Electronic Journal Publishing List <vpiej-l@vtvm1.cc.vt.edu>
From:         Raleigh Muns <srcmuns@umslvma.umsl.edu>
Subject:      Re: Strangelove's ad
 
I agree that Strangelove's "ad" posted to VPIEJ-L does indeed fall in
a gray area. The beauty of the net is that if he made a mistake, hundreds,
if not thousands of people, will let him know.
 
As far as the point that since this is a "How to Do Business" work that
we librarians would not find it of use, I immediately forwarded the announce-
ment to our collection development officer for purchase not because I wanted
or needed it personally, but that our patrons would find such a work of use.
 
I will state unambiguously that I would NOT recommend purchase of Cantor and
Siegel's(infamous net-spamming immigration lawyers) upcoming work. The dif-
ference is that being familiar with the net, Strangelove's work, and Cantor
and Siegel's work, I feel Strangelove's products will more accurately rep-
resent and direct our business students/patrons on how to "do it" the right
way.
 
Of course, I could be wrong! Wouldn't be the first time . . .
 
Oh. On second thought, I actually MIGHT get Cantor and Siegel's work for
historic purposes (kind of like getting KKK tracts for sociologists, eh?).
Given a limited budget, Strangelove wins over Cantor and Siegel.
 
Raleigh Muns / Reference Librarian / SRCMUNS@UMSLVMA.UMSL.EDU
Thomas Jefferson Library / University of Missouri-St. Louis
Stated opinions are not endorsed by the University of Missouri
=========================================================================
Date:         Fri, 28 Oct 1994 13:32:59 EDT
Reply-To:     RANDALLP@delphi.com
Sender:       Electronic Journal Publishing List <vpiej-l@vtvm1.cc.vt.edu>
From:         RANDALLP@delphi.com
Subject:      Mac newspaper hardware/software?
 
Hello all,
 
I'd like to know if anyone can help me with these questions on mac
software/hardware implimentations through a newspaper business. Maybe
suggestions on other newsgroups or mailing lists, etc.
 
1) Need Mac equipment to do plain paper halftones w/ Nikon coolscan
 
2) Enough memory to handle 5 days of wire copy
 
3) No pagination-
   Ads-Classifieds
   Color pics direct to film
   Network ability to shut out advertising
 
 
 
Thanks in advance!
 
 
 
Please send replies to email address below:
randallp@delphi.com   "randall pascua"
</vpiej-l@vtvm1.cc.vt.edu></srcmuns@umslvma.umsl.edu></vpiej-l@vtvm1.cc.vt.edu></srcmuns@umslvma.umsl.edu></boudreau@ux1.cso.uiuc.edu></vpiej-l@vtvm1.cc.vt.edu></boudreau@ux1.cso.uiuc.edu></vpiej-l@vtvm1.cc.vt.edu></adlc@musica.mcgill.ca></jmangin@nalusda.gov></jmangin@nalusda.gov></vpiej-l@vtvm1.cc.vt.edu></jmangin@nalusda.gov></adlc@musica.mcgill.ca></vpiej-l@vtvm1.cc.vt.edu></adlc@musica.mcgill.ca></vpiej-l@vtvm1.cc.vt.edu></mstrange@fonorola.net></vpiej-l@vtvm1.cc.vt.edu></mstrange@fonorola.net></rebeccap@eden.rutgers.edu></vpiej-l@vtvm1.cc.vt.edu></rebeccap@eden.rutgers.edu></j.p.knight@lut.ac.uk></vpiej-l@vtvm1.cc.vt.edu></j.p.knight@lut.ac.uk></pine.3.89.9410121509.a22364-0100000@class.class.org></wenbing@statcan.ca></vpiej-l@vtvm1.cc.vt.edu></wenbing@statcan.ca></msokolik@uclink.berkeley.edu></vpiej-l@vtvm1.cc.vt.edu></msokolik@uclink.berkeley.edu></irex@info.irex.org></vpiej-l@vtvm1.cc.vt.edu></irex@info.irex.org></wenbing@statcan.ca></vpiej-l@vtvm1.cc.vt.edu></wenbing@statcan.ca></msokolik@uclink.berkeley.edu></vpiej-l@vtvm1.cc.vt.edu></msokolik@uclink.berkeley.edu></churley@panix.com></vpiej-l@vtvm1.cc.vt.edu></churley@panix.com></vpiej-l@vtvm1.cc.vt.edu></i.pitchford@sheffield.ac.uk></vpiej-l@vtvm1.cc.vt.edu></i.pitchford@sheffield.ac.uk></robin@utafll.uta.edu></vpiej-l@vtvm1.cc.vt.edu></robin@utafll.uta.edu></churley@panix.com></vpiej-l@vtvm1.cc.vt.edu></churley@panix.com>