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Stone joining Continuing Education as marketing director

Spectrum Volume 17 Issue 08 - October 13, 1994

Michael E. Stone, former director of communications and institutional development for UCLA Extension, has been named director of marketing for Continuing Education, a unit in Virginia Tech's University Outreach and International Programs Division.

"Michael Stone brings to this new position more than 20 years of experience with a large, successful continuing-education operation at UCLA and Extension's marketing team. In his new position, he will partner with faculty and external organizations to advance continuing-education programs and services at the newly renovated Hotel Roanoke and Conference Center, at the Donaldson Brown Hotel and Conference Center, and other off-campus locations," said Ted Settle, director of Continuing Education.

Stone began his work for UCLA Extension in 1971 as a writer and advanced to the position of associate director of marketing and public-relations officer before becoming director. He also has directed research, publications, and public relations for several non-profit organizations and has worked as a reporter for the Kansas City Star.

He holds master's and bachelor's degrees in journalism from Kansas State University and California State University, Northridge, respectively. A former fellow in the National Institute of Mental Health, he holds the UCLA Special Performance Award as well as several National University Continuing Education Association (NUCEA) Division of Marketing awards.

In California, he served on a number of UCLA committees, edited the university's Extension staff newsletter, and sat on the Los Angeles Times Educational Advisory Board and NUCEA's Marketing Advisory Board.

"I am extremely impressed with the quality of continuing-education programs here at Virginia Tech as well as with the professionalism of the staff and faculty members who deliver them," Stone said. "I look forward to working as part of a team committed to identifying and developing programs and services which seek to meet the professional and personal needs of individuals, businesses, and organizations throughout the commonwealth."