By Lynn Davis
Spectrum Volume 21 Issue 15 - December 10, 1998
Many manufacturers in the forest products industry struggle with the vital marketing concepts needed to make their businesses successful; it is toward that end that Virginia Tech will conduct the sixth-annual Workshop on Forest Products Marketing at its Center for Forest Products Marketing and Management, March 15-16.
This two-day workshop, to be held on a Monday and Tuesday, will introduce the basics of marketing to new sales and marketing personnel and update current personnel of changing factors in the industry. Also, the workshop will concentrate on the fundamental principles of marketing and salesmanship as they apply to forest products.
Successful marketing is especially important to the forest-products industry in America as domestic companies face increasing competition from overseas and substitute products. Some topics that will be covered at the workshop include: international and domestic markets, pricing, promotion, personal selling and forest products marketing on the Internet.
Instructors for the marketing workshop are scheduled to be Bob Bush, Fred Lamb, Tom Hammett, and Bob Smith, all from the Department of Wood Science and Forest Products.
For registration materials or additional information, contact Bob Smith, Dept. of Wood Science and Forest Products, 1650 Ramble Rd., Blacksburg, Va. 24061; phone: 1-5876; fax: 1-8868; e-mail: firstname.lastname@example.org.